What does $120 do?
$120 is about $2 a week. That’s like a cup of coffee, right? I mean…pretty regular coffee…right?
But, I don’t drink coffee so the whole “give-up-your-coffee-once-a-week” idea for donating what may seem like a meager amount to me didn’t hit home at first. (Did I just make a baseball metaphor?). I knew, though, that I did make those tiny to moderate purchases every day that I (1) didn’t really think were splurges and (2) didn’t realize added up to so much at the end of the week, month, or year.
I do believe that “splurges”–the little things we do here and there for ourselves or those close to us–are important. I put that word in quotes, though, because I mean the smallest indulgence to, oh, I don’t know…a $65 haircut? (Granted, I had a gift certificate for that.)
The power of your dollar is amplified once you realize how that few bucks a week can translate into nothing less than a necessity for others where you live–right here in Greater Greensboro.
Those people may not be your next door neighbor, but we are all connected in this entity we call “community.” One thing that many have come to understand is that you don’t know if and when someone you know (like a neighbor)–or even you–may be in need of human services like those funded by United Way of Greater Greensboro. Those human services funded by people like you, too. Service recipients come from all walks of life as do donors.
Our Caring Club Card seems to be at the crossroads of this situation and in a good way. Getting the card means that you’ve helped fund the initiatives and programs that offer critical and substantial services to those in need in our community. Getting the card means that you get discounts at local merchants who have an interest in this community, too. Getting the card means…$1 off of a cup of coffee?!
So, what does $120 do? Starting tomorrow (”Hump Day,” after today, Groundhog’s Day, and before Thursday, which is…well, the day before Friday) and through the end of the week, we’ll give you some examples to let you know!
By: Aden Hailemariam, Marketing & Communications at United Way of Greater Greensboro
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