Sep 16


Even amid an uncertain economy, United Way of Greater Greensboro has approved what it’s calling an “ambitious and bold” financial goal. For its 2011-2012 campaign, board leaders have announced they’re looking to collect more than $11 million in donations this year, which is a five percent increase.

“It’s a bold goal, but we believe it’s a necessary goal in terms of meeting the needs of those in the community who have been dramatically affected by the economic downturn,” said Linda Brady, the Campaign Chair.

The organization said the effort is working to, at a minimum, maintain the support it provides to community programs that have suffered following this year’s cut in state funding.

“We want to be able to allocate the same level of funding to those agencies and programs who are achieving their goals,” said Brady.

One of the programs United Way supports is the Children’s Home Society of North Carolina. The group recently expanded its community services.

“We have parent education programs and then we have youth programs where we work with teen boys,” said Rebecca Starnes, Vice President of Family Education for Children’s Home Society of North Carolina.

In order to receive funding support from United Way, the programs must prove that their services are effective and making an impact.

“At United Way, we’re focused not simply on raising money but on changing lives,” said Brady.

“Every organization in this community could really benefit from having more financial support because the need is there, and we’d hate to turn anyone away,” said Starnes.

United Way of Greater Greensboro accepts donations year-round. It will make its allocation decisions in May and funding will be distributed beginning in July.



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