Jan 22

Contact: John McLendon
Director, Marketing & Communications

Greensboro, NC, January 22, 2013 –The United Way of Greater Greensboro announced today that Keith Barsuhn, President & CEO of the organization, has resigned from his position to pursue other opportunities.

For the past four years, Barsuhn has led the United Way. During his tenure, Barsuhn has helped oversee the formation of Operation Greensboro Cares, which helped create the Winter Emergency Shelter Initiative. He also has been responsible for expanding the scope and impact of Thriving At Three, which addresses the needs of at risk children aged 0 to 3 years old. In addition, Barsuhn has led the creation of the United Way’s “Blueprint for Lasting Change” a strategic plan, which focuses the organization’s investments and volunteers toward needs in the areas of education, health and financial stability. This effort included the implementation of “Mentoring Matters”, a community–wide mentoring collaboration.

“Under Keith’s leadership, the United Way of Greater Greensboro has achieved a number of significant goals,” said Sue Cole, Chair of the United Way’s Board of Directors. “We thank Keith for his contributions and we wish him well in his new endeavors.”

“Working with the Greensboro community has been a very rewarding experience,” said Barsuhn. “This United Way, which is led by outstanding employees and volunteers, has built a solid foundation that will improve human conditions in Greensboro. I am proud of all the people and organizations that have embraced this important role for community change.”

Barsuhn’s last day with the United Way will be January 31, 2013. While a search for Barsuhn’s successor is conducted, Michelle Gethers Clark, a well-known local community leader, will serve as the Interim President and CEO. A former board member of the United Way of Greater Greensboro, Gethers-Clark brings a wealth of experience to the role. She was with American Express Company for over 20 years serving in various global leadership roles. After retiring from American Express, Gethers-Clark started her own company, The Center for Service & Leadership, in 2010. Most recently, Gethers-Clark also has been a consultant with the United Way of Greater Greensboro.


United Way of Greater Greensboro supports programs, initiatives, member agencies, and partners meeting critical needs in our community in the areas of education, income and health. 2012 marked the 125th birthday of the United Way. In 1887, in Denver, CO, United Way became one of the most important social inventions in history and sparked a movement that established United Way. In 2012, United Way of Greater Greensboro celebrated 90 years of local investments.


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