With a local focus, United Way of Greater Greensboro addresses the most critical issues in the community with the following perspectives:

Mission
Improve lives by mobilizing and uniting the caring power of our community

Vision
LIVE UNITED in a thriving community

Core Values

Caring: Demonstrated by our compassionate, knowledgeable approach to community issues

Collaboration: Demonstrated by our commitment to ensure that everyone in our community acts together to change the conditions and systems that affect people

Innovation: Demonstrated by our problem solving skills, our creative approaches to resource development and our desire to constantly improve and be recognized as a leader in the community

All involved are held to the highest standards of ethics

Achievement: Demonstrated by our results orientation and commitment to community success. We are accountable and focused on key metrics

Integrity: Demonstrated by our dedication to openness, excellence, and accountability.