Employee volunteer programs (EVP) are more than a “feel good” venture. Including volunteerism as a component of your company’s corporate social responsibility and engagement strategy has measurable benefits. According to Points of Light’s Business4Better report, employee volunteerism has advantages, including:
- Improves corporate image and relations with stakeholders through positioning as a leader in giving back at the local and national level.
- Develops and enhances employees’ professional and leadership skills
- Supports specific business functions, most often in the area of human resources and external relations.
- Boosts employee morale, team building, loyalty, productivity, motivation and reduces absenteeism.
- Attracts new hires, especially Millennials.
- Reaches more clients and increases sales and therefore has a positive impact on profitability.
- Builds stronger communities by addressing social issues.
- Illustrates organizational values in action.
- Demonstrates corporate support for activities that allow employees to:
- Spend quality time with their family
- Be a positive role model and provide learning opportunities for children
- Educate their families about their workplace, co-workers and the importance of good corporate citizenship
- Leverages contribution dollars and therefore enhances the impact of financial contributions.
Make United Way a part of your strategy. Engage employees in volunteerism during United Way Week of Caring in April, or Day of Action in June. Or consider hosting a volunteer service project during your United Way workplace campaign. Contact your workplace campaign account manager to explore the possibilities or call us at 336-378-6600.