United Way of Greater Greensboro Announces Over $5 Million In Annual Grants Aimed at ENDing Local Poverty

Greensboro, NC (May 29, 2020) – United Way of Greater Greensboro creates partnerships that are working together to END local poverty and is pleased to announce 62 local nonprofit programs and initiatives received $5,033,358 in its annual, 2020-2021 strategic partner grant investment.

All investment decisions are led by local volunteers who review grant applications. Thanks to this approach, United Way has created a community-wide network of partners that works together to connect people to opportunities we all deserve like housing, jobs, education and overall wellness.

Annual grant funding is open to all local nonprofits, which allows new and existing partners equal opportunity to apply for funding. Grants are awarded on two-year funding cycles and recipients must meet meaningful, data-driven goals.

“To create the greatest impact, United Way invests in programs, collaborations, and strategies that lift local children, adults and families out of poverty,” said Frank McCain, Vice President of Community Impact and Investments. “Our open, volunteer-led funding process, allows us to invest in programs in ways that are responsive to our community’s evolving needs and align with the goal of ending poverty.”

“Thanks to the tremendous support of the greater Greensboro community, our strategy is helping thousands of local children and families. In collaboration with our partners, we are offering holistic services that are truly working together across the entire community,” says Bill Morrisette, United Way of Greater Greensboro Campaign Chair and President CEO, Morrisette.

Thanks to continued community support from local residents, businesses and organizations, United Way is pleased to award grants to the following programs – CLICK HERE.

Greensboro’s Virus Relief Taskforce Issues Over $457,000 in First Round Funding to Local Nonprofits

Taskforce Urges Community to Support Relief Fund, Asks Nonprofits to Apply for Funding

Greensboro, NC (April 2, 2020) –The United Way of Greater Greensboro and City of Greensboro Virus Relief Taskforce is pleased to announce $457,356 was awarded to 16 local nonprofits to help people impacted by the Coronavirus.

The funds were allocated from the Greensboro Virus Relief Fund which United Way created at the request of the City.

To-date, the community has donated $725,345 to the fund, which includes a $500,000 gift from United Way’s emergency reserve fund and $108,000 that the Community Foundation of Greater Greensboro has raised to support the fund.

To make a donation to the Greensboro Virus Relief Fund, click here, or text the word “Virus” to 40403.

“Once again the Greensboro community has proven we have the capacity to care for one another. Collaborating with United Way has been a win-win scenario. As Co-Chair of the Virus Relief Taskforce, it has been encouraging to see how quickly these resources have been identified and distributed to agencies offering essential services in this critical time,” said Assistant City Manager Larry Davis. 

“Thanks to the tremendous support of our community, and the collaboration of caring community leaders, we are excited to release our first round of funding to local nonprofits that are helping people impacted by the Coronavirus. We continue to ask anyone who can make a donation to please support the Greensboro Virus Relief Fund so that we can continue to help our local neighbors who need our support,” said Frank McCain, Vice President, Community Impact & Investment, United Way of Greater Greensboro and Co-Chair of the Virus Relief Taskforce.

“Our community is known for coming together to help neighbors in need,” said Tara McKenzie Sandercock, SVP of Foundation and Community Relations at the Community Foundation of Greater Greensboro and a member of the Virus Relief Task Force. “It’s wonderful that the community has been able to offer assistance so quickly.”

First round funding is being issued to:

Food Insecurities

  • Guilford Child Development: $25,500
  • BackPack Beginnings: $20,000
  • Christ United Methodist Church: $9,000
  • One Step Further: $11,000


  • Jalloh’s Upright Services of NC: $11,250
  • Faith Action International: $22,500
  • Nehemiah Community Empowerment Center: $48,750


  • Greensboro Urban Ministry: $63,750
  • YWCA: $12,000
  • Servant Center: $4,500
  • Salvation Army of Greensboro: $99,000
  • IRC: $67,500


  • YMCA: $24,000

Business Disruptions

  • Creative Aging: $13,656
  • Arts Greensboro: $10,500
  • Adult Center for Enrichment DBA Well Spring: $14,450

Virus Relief Taskforce

Leaders from United Way of Greater Greensboro and the City of Greensboro formed a Virus Relief Taskforce that is reviewing and approving funding applications on a weekly basis from local nonprofits that are providing services to children, families, seniors, homeless and small businesses impacted by the Coronavirus. 

The Taskforce is being co-chaired by Larry Davis, Assistant City Manager and Frank McCain, Vice President, Community Impact and Investment, United Way. The taskforce is also comprised of leaders from Community Foundation of Greater Greensboro, Greensboro Chamber of Commerce, Guilford County and community leaders representing six priority areas.

Priority areas represent:

  • Food insecurities, such as homebound seniors and families with children
  • Education interruptions, such as children in early Head-Start through postsecondary 
  • Employment reductions, such as reduced hours, layoffs and furlough
  • Housing vulnerabilities, such as rental assistance and shelters for homeless
  • Medical access, such as transportation or those in need of homebound supports
  • Business disruption, such as resources for the small business community.

Virus Relief Nonprofit Funding Application Process 

Applications and instructions for Virus Relief funding are available at www.UnitedWayGSO.org. The Virus Relief Taskforce is meeting virtually to review applications and making funding approvals on a weekly basis.

The Virus Relief Taskforce has developed a process that ensures ease and accountability while making funds quickly available to stabilize community members impacted by the virus. Organizations that are selected to receive funding will be required to report use of funds. A reporting template and technical assistance will be provided with the award.

What Organizations May Apply 

The applying agency must be a local 501 (c)(3) organization providing services aligned with the priority areas to individuals directly impacted by the Coronavirus.

Coronavirus Relief Fund

United Way of Greater Greensboro and City of Greensboro Launch Coronavirus Relief Fund 

Greensboro, NC (March 16, 2020) – United Way of Greater Greensboro and the City of Greensboro are supporting residents impacted by the Coronavirus, by establishing the Greensboro Virus Relief Fund.

The Greensboro Virus Relief Fund is accepting donations to support local children and families impacted by the virus. United Way and the City will coordinate with local nonprofits to determine ongoing needs and fund distribution. 

“In these unprecedented times, working hand-in-hand with local leaders to share information and coordinate resources is critical in serving children and families impacted by the Coronavirus. United Way and city officials are dedicated to working together to pull our community through this,” said Michelle Gethers-Clark, President and CEO, United Way of Greater Greensboro.  

Anyone interested in making a donation to the fund can text the word “Virus” to 40403, or visit click here to donate online.

“Greensboro has proven time and again to be a caring community. This is an opportunity to fill voids for some of our most vulnerable residents, during these challenging and unprecedented times. Let’s demonstrate our One Greensboro spirit by giving to the relief fund,” said Mayor Nancy Vaughan.

Areas of anticipated need include:
Food insecurities, such as homebound seniors and families with children;
Education interruptions, such as children in early Head-Start through postsecondary;
Employment reductions, such as reduced hours, layoffs and furlough;
Housing vulnerabilities, such as rental assistance and shelters for homeless;
Medical access, such as transportation or those in need of homebound supports;
Business disruption, such as resources for small business community.

North Carolina’s Department of Health and Human Services COVID-19 hotline (866-462-3821) will answer questions/concerns about Coronavirus.

NC 2-1-1, a free statewide United Way-funded hotline gives callers access to resources, such as food, financial assistance, and other basic needs. This confidential service is available in many languages 24/7, 365 days a year. Dial 2-1-1or visit www.nc211.org.

The Volunteer Center of the Triad will organize and mobilize local nonprofit volunteer needs and requests. For more information, visit www.VolunteerCenterTriad.org

Nonprofits with programming in place or new services to support people impacted by the virus, should provide NC 2-1-1 with that information. This way 2-1-1 can direct people to the agencies best suited to assist them.

Postponed: Community Speaker Series

Postponed: United Way Community Speaker Series 
Featuring Misty Copeland

Greensboro, NC (March 12, 2020) – In light of North Carolina Governor Roy Cooper’s state of emergency declaration and recommendations regarding large gatherings, we are postponing our Community Speaker Series featuring Misty Copeland which was scheduled for March 25, 2020.

A new date will be announced as soon as possible.

While we will greatly miss seeing our incredible community come together, we know this is the best decision for the wellbeing of all attendees. We look forward to hosting Misty Copeland later this year.

All ticket holders will have the opportunity to attend the rescheduled event. If you would like to be refunded for your ticket purchase, refunds will be made at the point of purchase.

Information on health precautions can be found at www.ncdhhs.gov/coronavirus or by calling NC’s COVID-19 hotline at 1-866-462-3821.

Former Board Member Receives Athena Award

Chamber Honors Mae Douglas

Mae Douglas, immediate past United Way of Greater Greensboro board member and chair of the Community Impact and Investment Committee, who was honored with the Athena Award at the Greensboro Chamber of Commerce annual luncheon.

Mae, who was featured in United Way’s annual report in 2018, is a community leader, philanthropist and the former executive vice president and chief people officer at Cox Communications in Atlanta. After her retirement and relocation back to Greensboro, she has focused on community service.

In addition to serving with United Way, Mae has volunteered with the Cone Health Board of Trustees, Cone Foundation Board, UNC Greensboro Board of Trustees, Gateway Research Park, Guilford Child Development, NCCJ (National Conference for Community and Justice), YMCA, Friends of the Library at UNCG and a committee of the Community Foundation of Greater Greensboro aimed at better understanding and engaging philanthropy among African Americans.

Mae’s mission is to give people the same kinds of opportunities for success that she had. “I believe each of us can and should do our part to make life better for others,” said Mae.

City of Greensboro and United Way Seek to Engage Volunteers During National Mentoring Month

Greensboro, NC (December 27, 2018) – January is National Mentoring Month. Continuing the tradition, the City of Greensboro and United Way of Greater Greensboro are celebrating the mentoring movement and expanding quality mentoring opportunities.

Throughout the month, United Way and the City are encouraging members of the community to make a difference by becoming a mentor.

United Way manages a registry of almost 30 mentoring programs that might have the perfect fit for you. One program is United Way’s African-American Male Initiative that provides mentors for our African-American, Hispanic and other male students. Mentoring starts in grades 2nd – 5th at Wiley Elementary, 6th – 8th at Jackson Middle and 9th grade at Smith High School.

Mentoring is a critical part of developing life changing relationships – mentoring is proven to have a positive effect on academic, social, and economic outcomes for our young people,” said Mayor Nancy Vaughan.

“Too many young people right here in Greensboro lack sufficient support to succeed in school and in life,” says Michelle Gethers-Clark, president and CEO of United Way of Greater Greensboro. “Each of us has the power to truly impact the future for our youth by simply being a caring adult in their life as a friend and mentor.”

Research shows mentors can play a powerful role in providing youngsters with the tools to make responsible choices, attend and excel in school, and reduce or avoid risky behavior like gang activity or drug use.

In turn, young people who are mentored:

  • 55% more likely to be enrolled in college
  • 81% more likely to report participating regularly in sports or extracurricular activities
  • 78% more likely to volunteer regularly in their communities
  • 130% more likely to hold leadership positions

Yet, the same research shows that 1 in 3 young people in our country will grow up without a mentor. National Mentoring Month each January allows for unique engagement from community members interested in becoming a mentor. This year, with the support of the mentoring community, we are encouraging the public to go beyond just digital engagement – and become involved in making a real life impact.

Mentoring relationships are at their best when connections are made between a caring adult and a young person who knows that someone is there to help guide them through real life decisions. Pledge to be a mentor today, by contacting the United Way of Greater Greensboro.

Other important dates for National Mentoring Month include:

January 4, 2019: “I Am a Mentor Day”
A day for volunteer mentors to celebrate their role and reflect on the ways mentees have enhanced their world and share their stories about being a mentor on social media using #MentorIRL, #MentoringMonth and #MentorGSO

January 17, 2019: International Mentoring Day
A day of international conversations on social media where photos, video and messages to share powerful mentoring stories.

January 21, 2019: Martin Luther King Jr. Day of Service
A day to share in the inspirational words of MLK, Jr., and elevate the spirit of service through volunteerism. Join GSO mentors and mentees at the Day of Service at Four Seasons Town Centre brought to you by The Volunteer Center of Greensboro. Visit https://www.unitedwaygso.org/event/martin-luther-king-jr-day-of-service/ or click here for more information.

January 31, 2019: “Thank Your Mentor Day”
This day concludes the #ThankYourMentorcampaign! Check out United Way’s social media for local thank yous including the hashtags #MentorIRL, #MentoringMonth and #MentorGSO.

To learn more about the role mentoring plays in our community and to find volunteer opportunities, please visit www.unitedwaygso.org/mentoring-matters or contact Traci McLemore at traci.mclemore@unitedwaygso.org.

About National Mentoring Month
National Mentoring Month is led by MENTOR: The National Mentoring Partnership and the Harvard T.H. Chan School of Public Health, with support from the Highland Street Foundation. Each year since its launch in 2002, National Mentoring Month has enjoyed the strong support of the President and the United States Congress.

Other prominent individuals who have participated in the campaign include: Maya Angelou, former President Bill Clinton, Clint Eastwood, Quincy Jones, Cal Ripken Jr., Bill Russell and Usher.

Artists United to END Poverty

United Way Partners with Local Grammy Winner, Fanatic To Produce Music Album, Artists United to End Poverty

(Greensboro, NC, July 26, 2018) – United Way of Greater Greensboro is partnering with Greensboro native and Grammy Award winning record producer, Andreao “Fanatic” Heard, who represents the local music movement, The Culture Pushers to produce a music benefit album that will help United Way END local poverty.

Fanatic has produced records for Michael Jackson, Beyonce, Notorious B.I.G., Anthony Hamilton and more is bringing together local recording artists from the Culture Pushers Collective and more to produce an epic multi music genre album that will help change Greensboro forever!

Local Grammy Award Winner, Fanatic

Artists United to End Poverty, a benefit album with contributions from local recording artists, poets and prominent figures in the community will raise awareness about poverty in Greensboro and proceeds from album sales will go to United Way of Greater Greensboro to help support partnerships that END poverty.

United Way of Greater Greensboro is creating a bold movement to end local poverty. Greensboro ranks 31% above the national poverty average. 57,000 Greensboro residents, which includes 25% of children, live in poverty.

Current album sponsors include: az development, The Community Foundation of Greater Greensboro, IBERIABANK, Joy Shavitz, Randall Kaplan. Additional sponsorship opportunities are available.

A very big thank you to Thomas Johnson, Department Chair, Creative & Performing Arts at Guilford Technical Community College for arranging studio space for the album recording.

Current featured artists include:

  • The Hamiltones: Grammy nominated group who also sing with Grammy award winner, Anthony Hamilton
  • Vanessa Ferguson: Known for her appearance on NBC’s The Voice
  • Caleb Serrano: Known for his appearances on Steve Harvey’s Little Big Shots, & the Harry Connick Jr. Show
  • Sybil: R&B singer who worked with Salt-n-Pepa and has a US Gold Certified record
  • Shelby J: Recorded and performed with Prince for over a decade
  • AND: LowBorn, Molly McGinn, Quilla, Kaleta & The Super Yamba Band, Allen Peterson, J. Timber, Andre Fenix, Joel Henry, Juju Guru, Abigal Dowd, Evan Olson, Eric Chilton, Benji Johnson, Sam Craven, Josephus Thompson, III, Jordan Hawkins, J Blanked, Seth Simmons + MORE!

Artists will sing together on a title track and submit individual tracks for the album. The album will be available for download on all major streaming sites and CDs and possibly a limited-edition vinyl will be sold.

A special announcement about the album will be made at United Way of Greater Greensboro’s Campaign Kickoff and Community on August 30, 5:30 to 8: 30 p.m. at Revolution Mill.

Fanatic says, “I felt compelled to get involved because I know the power of music and how it can help fix some of the issues that exist in the community. I witnessed that with The Culture Pushers tornado relief benefit concert. Hopefully this album will bring awareness to how real this poverty issue is in our city. The numbers are alarming. I’m excited to partner with United Way because after meeting and talking with them I can clearly see they are truly focused and committed to ending local poverty. As a record producer you dream of this ‘Quincy Jones moment’ where you can work with all these most amazing artist and musicians for a greater cause.”

“Greensboro is full of caring people who do not accept children going to bed hungry, or adults struggling to meet basic needs as our reality. This project will help spread awareness and fuel our local partnerships that are working together to end poverty. This album is a unique example of community coming together to help address an issue and our hope is that other communities locally and nationally will use this project as an example they can replicate,” says Michael Cottingham, Vice President, Marketing and Communications at United Way of Greater Greensboro.

United Way Opens Funding Process, Asks for Letters of Interest

United Way of Greater Greensboro (UWGG) is opening its funding process and accepting Letters of Interest (LOI) from current and unaffiliated non-profit partners with programs that focus on increasing educational achievement or improving health outcomes. The shared outcome will be to reduce the number of children, adults and families experiencing the impact of generational poverty.

Non-profit organizations with programs that meet LOI requirements will be invited to submit full grant applications. Programs selected through a volunteer-led award process are eligible to receive two-year funding for 2019-2021.

Applicants can access a detailed list of funding objectives, strategies and indicators at:


This historic move to an open funding model for increasing income and financial stability and addressing basic needs is the first of two steps in UWGG’s implementation plan. In fiscal year 2020, new and existing community partners whose services focus on increasing income and financial stability and addressing basis needs will be encouraged to submit a LOI.

NOTE: See UWGG Open Funding Model Timeline below for additional information.


United Way of Greater Greensboro (UWGG) Open Funding Model Timeline


Date Action
Summer – Fall, 2013 To determine greater Greensboro’s most urgent needs, UWGG sought public input and opinions and researched local, regional and national best practices. Poverty was identified as greater Greensboro’s most urgent need.
March 2014 UWGG Board of Directors voted to adopt the goal of “Breaking the Cycle of Poverty” to reduce the number of children, adults and families experiencing the impact of generational poverty.
Summer 2014 Meetings and group presentations were held with community partners to discuss the shift to a focus on poverty.
2015 – 2016 UWGG updated funding strategies and goals to align with Breaking the Cycle of Poverty.
June 2017 UWGG Board voted to approve an open funding model, allowing new and existing partners equal opportunity to apply for funding.
July – August, 2017 Call for Letters of Interest (LOI) shared in multiple ways

Press Release

  • UWGG Website
  • UWGG Social Media
  • Guilford Nonprofit Consortium

Grant Seeker Meetings

  • 2-3 meetings open to all grant seekers
  • Opportunity for Q&A with UWGG
  • Opportunity to review UWGG’s grant process
September 1, 2017 LOI due
September – October, 2017
  • LOI reviewed by staff and volunteers for eligibility and alignment.
  • Volunteer-led councils select programs to submit full applications.
January 27, 2018 Full applications due from qualified programs.
February – May 2018 Application review

  • Volunteer-led councils recommend funding
  • UWGG Board of Directors approve funding
  • Award letters mailed to grantees
July 1, 2018 Funding period begins for increasing income and financial stability and addressing basic needs impact areas.
July 2018 See Call for LOIs for specific timeline.
July 1, 2019 Funding period begins for Education and Health impact areas.

The P.O.W.E.R. of Play

School’s out and over 100 kids are attending a summer camp for free thanks to generous supporters like you who donated to United Way’s Best Summer Ever. We’ve once again partnered with The Boys & Girls Club, YMCA and Proehlific Park to provide kids with a meaningful summer camp experience that will help them return to the classroom better equipped to stay on track and succeed.

Research shows keeping kids engaged in learning over the summer months is critical to academic success. Programming offered at these camps will not only keep kids engaged in learning but will also provide mentoring to encourage character growth.

Proehlific Park, operated by former NFL star Ricky Proehl, offers summer camp slots through the P.O.W.E.R. of Play Foundation. The foundation teaches the core values of Play, Opportunity, Work, Excellence and Respect (P.O.W.E.R).

Julia Eger, the foundation’s executive director says they are always excited to partner with United Way’s Best Summer Ever.

“I’ve heard stories about kids who end up staying home over the summer, some who have stayed home alone while their parents work. It’s not hard to image how this can lead to a lot problems,” says Julia.

“This is why I’m so excited about welcoming kids to Proehlific Park. It gets them out and active, and also provides a safe place where they can come and have mentors, because a lot of them don’t have that.”

At United Way’s Community Speaker Series in May, Mariah, a local mother of son who attended Proehlific Park’s summer camp last year spoke about the experience and said, “My son got off that camp bus with the biggest smile I’ve ever seen. He was so excited.”

Julian attended Prolific Park’s summer camp last year. Above he checks out the room at United Way’s Speaker Series while his mother tells the crowd when he got off the camp bus last year he had the biggest smile she’d ever seen.

According to Julia, United Way’s partnership is helping reach local families who haven’t heard about the park or foundation.

“We want to be able to reach as many families and children as we can and empower hundreds of children along the way. United Way is helping us reach our goal.”

United Way Welcomes New Board Members

On June 13, at its annual meeting, United Way of Greater Greensboro announced new Board and Campaign Chairs and donors voted unanimously to welcome six new members to its board of directors.

New board members:

  • Cherie Avent, UNC Greensboro Doctoral Student
  • Manuel Dudley, Guilford Technical Community College
  • Mandy Eaton, Cone Health
  • Phil McCall, Greensboro Housing Authority
  • Dan Scutari, WFMY News 2
  • Leigha Smith, Wells Fargo

The United Way of Greater Greensboro board of directors provides direction, support, guidance, and governance to the organization by engaging business leaders as committed volunteers and leveraging expertise to advance the work of United Way.