Ben & Jerry’s, United Way Collaborating to ‘Shake Down Poverty’

Greensboro, NC (January 24, 2020) – Starting February 1, 2020, Ben & Jerry’s at Friendly Center will donate $1 from the sale of a featured milkshake to support United Way of Greater Greensboro’s efforts to end poverty as part of a new “Shake Down Poverty” program.

For the next year, Ben & Jerry’s will feature a Shake Down Poverty milkshake on their local menu. The program will kick off with a Strawberry and Chocolate Fudge Brownie milkshake, called “Love GSO”. The featured milkshake will change quarterly. Substitutions can be made to accommodate different dietary needs including swapping for non-dairy milks.

“After partnering with United Way for our annual Free Cone Day the last few years, we wanted to deepen our partnership. We’re excited to help them raise awareness and revenue in new way. We fully support their efforts to end poverty and are impressed with the work they do,” said Antonio McBroom, Chief Euphoria Officer of Ben & Jerry’s Catering & Special Events.

“We’re always looking for innovative ways to reach people with our message of ending poverty. Shake Down Poverty will allow us to reach people throughout the year and all proceeds will help local children and families. Ben & Jerry’s has consistently shown they care about the community and we’re proud to partner with them.” said Michael Cottingham, Vice President, Marketing and Communication of United Way of Greater Greensboro.

To download the flyer, visit

Former Board Member Receives Athena Award

Chamber Honors Mae Douglas

Mae Douglas, immediate past United Way of Greater Greensboro board member and chair of the Community Impact and Investment Committee, who was honored with the Athena Award at the Greensboro Chamber of Commerce annual luncheon.

Mae, who was featured in United Way’s annual report in 2018, is a community leader, philanthropist and the former executive vice president and chief people officer at Cox Communications in Atlanta. After her retirement and relocation back to Greensboro, she has focused on community service.

In addition to serving with United Way, Mae has volunteered with the Cone Health Board of Trustees, Cone Foundation Board, UNC Greensboro Board of Trustees, Gateway Research Park, Guilford Child Development, NCCJ (National Conference for Community and Justice), YMCA, Friends of the Library at UNCG and a committee of the Community Foundation of Greater Greensboro aimed at better understanding and engaging philanthropy among African Americans.

Mae’s mission is to give people the same kinds of opportunities for success that she had. “I believe each of us can and should do our part to make life better for others,” said Mae.

United Way of Greater Greensboro CFO Named One of the 40 Most Influential African Americans Under 40 in the Piedmont

Greensboro, NC (January 17, 2020) –  United Way of Greater Greensboro Vice President of Finance and Chief Financial Officer Brian Graham was named one of Black Business Ink magazine’s “40 Under 40 Most Influential African Americans in the Piedmont,” which honors individuals from Forsyth and Guilford counties.

According to Black Business Ink, this inaugural list of the 40 Under 40 Most Influential African Americans in the Piedmont is comprised of outstanding leaders who are confident, ambitious and achievement oriented. They help build their community, seek new challenges at work and are not afraid to question authority. Each awardee was nominated and considered by two selection committees, one in Guilford County and one in Forsyth County.

Graham joined United Way of Greater Greensboro in his role as Vice President of Finance and Chief Financial Officer in March 2019. Graham leads United Way’s finance team and oversees all of financial and operational areas with a focus on strategic management of the organization’s resources to maximize return on investment. He is a graduate of North Carolina A&T State University and the University of Virginia. Graham has over 15 years of financial leadership in nonprofit organizations as well as 5 years of public accounting experience.

A gala honoring the award recipients will be held on February 22, 2020.

Mentoring Matters: Marcello and Jeremiah’s Story

When Marcello discovered United Way’s Mentoring Matters initiative, it didn’t take him long to decide he wanted to be a mentor.

“I know helping others through mentoring is where I’m supposed to be. Mentoring has given me the opportunity to help youth succeed in the classroom and in life,” said Marcello.

United Way of Greater Greensboro’s Mentoring Matters initiative works to increase the number of local men and women mentors and improve the effectiveness of mentoring programs in the greater Greensboro area.

Marcello was paired with Jeremiah, a student at Lincoln Academy, through SHEILD Mentor Program, a member of United Way’s Mentoring Matters initiative. When Marcello visits Jeremiah they play games, journal and learn about each other.

“My favorite thing about having a mentor is that it gives me someone to talk to. I got to meet Mr. Marcello and learn how to be open to new people and ideas,” said 11-year-old Jeremiah.

Research confirms that quality mentoring relationships have powerful positive effects on young people in a variety of personal, academic and professional situations.

According to the National Mentoring Partnership, young adults who were at-risk for falling off track but had a mentor are:

  • 55% more likely to enroll in college
  • 78% more likely to volunteer regularly
  • 90% are interested in becoming a mentor
  • And 130% more likely to hold leadership positions.

Many mentors say that the rewards they gain are as substantial as those for their mentees, and that mentoring has enabled them to:

  • Have fun
  • Achieve personal growth and learn more about themselves
  • Improve their self-esteem and feel they are making a difference
  • Gain a better understanding of other cultures and develop a greater appreciation for diversity
  • Feel more productive and have a better attitude at work
  • And enhance their relationships with their own children.

As a father of three Marcello says, “While I know Jeremiah gains a lot from our relationship, I gain a lot too. It’s taught me new skills to engage with my own children and I take those skills and techniques home,” said Marcello.

Why should you be a mentor? Jeremiah says, “It’s fun! You get to learn new things and be open minded.”

Jeremiah and Marcello are just one example of the how mentoring truly matters. Right now, there are children in our community waiting for someone like you to listen, guide and share your life experience with them. Click here to learn more about how to become a mentor.

Be sure to attend the 100 Males Mentoring event in partnership with the City of Greensboro on January 16, 2020. Click here here to learn more and RSVP.

City of Greensboro and United Way Seeking 100 Male Mentors During National Mentoring Month

Greensboro, NC (January 7, 2020) – January is National Mentoring Month. The City of Greensboro and United Way of Greater Greensboro are introducing a new mentoring initiative aimed at men and boys, called 100 Males Mentoring.  

This is an opportunity for City Manager David Parrish to rally 100 men to mentor 100 boys throughout Greensboro. “If we mentor our younger generation and simply be present and have influence, it could make a difference. If this works, it could change a life, change a generation, and possibly change our community,” said City Manager David Parrish.

The City is partnering with United Way’s Mentoring Matters initiative to increase the number of mentors and improve the lives of young men most impacted by violent crime.

A breakfast will take place on Thursday, January 16, 2020, from 7:30am – 9am at The Terrace at Greensboro Coliseum Complex. Several agencies will be on hand to showcase their mentoring opportunities. To attend the 100 Males Mentoring breakfast, click here to register: Event Registration

“Each of us has the power to truly impact the future for our youth by simply being a caring adult in their life as a friend and mentor,” said Michelle Gethers-Clark, president and CEO of United Way of Greater Greensboro. 

Research shows mentors can play a powerful role in providing youngsters with the tools to make responsible choices, attend and excel in school, and reduce or avoid risky behavior, such as gang activity or drug use. In turn, young people who are mentored are:

  • 55 percent more likely to be enrolled in college
  • 81 percent more likely to participate regularly in sports or extracurricular activities
  • 78 percent more likely to volunteer regularly in their communities
  • More than twice as likely to say they held a leadership position in a club or sports team.

Yet, the same research shows nine million young people in our country will grow up without a mentor. National Mentoring Month, each January, allows for unique engagement from community members interested in becoming a mentor. This year, with the support of the mentoring community, we are encouraging the public to go beyond just digital engagement – and become involved in making a real-life impact.

Mentoring relationships are at their best when connections are made between a caring adult and a young person who knows someone is there to help guide them through those real-life decisions. Pledge to be a mentor today, by contacting the United Way of Greater Greensboro or visit

Other activities taking place during National Mentoring Month include:

Martin Luther King Jr. Day of Service
A day to share in the inspirational words of MLK, Jr., and elevate the spirit of service through volunteerism.

International Mentoring Day
A day of international conversations on social media where photos, video and messages share powerful mentoring stories.

Thank Your Mentor Day
A day for all who have real life mentoring experiences to thank those who helped them on their path to adulthood and beyond when we encourage anyone who has had a mentor to say thank you by sending a note, a card or sharing a story on social media using #MentorIRL.

About National Mentoring Month
National Mentoring Month is led by MENTOR: The National Mentoring Partnership and the Harvard T.H. Chan School of Public Health, with support from the Highland Street Foundation. Each year since its launch in 2002, National Mentoring Month has benefited from the strong support of the US President and the United States Congress.

College Students Invited to Apply for United Way’s Free, Local Alternative Spring Break Program

Greensboro, NC (January 2, 2020) – United Way of Greater Greensboro is seeking college students to participate in a free, local Alternative Spring Break, March 2 – 6, 2020 from 8:30 a.m. to 2:30 p.m daily.

Interested students must complete a short application by February 7, by visiting In its third year, this program is again offered at no cost to students.

“Participating in United Way’s Alternative Spring Break was a formative experience for me. Through the program, I saw parts of Greensboro that I had never seen before, made new friends, and learned a lot while having fun and making a difference. I definitely encourage students to apply!” said Alexis Wray, 2018 Alternative Spring Break participant and current senior at North Carolina A&T State University.

This exclusive opportunity is open to only 12 local college students who will be chosen through the application process to have hands-on volunteer experiences and exclusive “behind the scenes” visits to awesome Greensboro businesses.

The five volunteer sites include United Way’s Family Success Centers, Greensboro Urban Ministry and others.

The five behind the scenes locations include Cone Health, City of Greensboro, Center for Creative Leadership and others.

Lunch and breakfast snacks will be provided daily.

Participants must be able to meet at United Way’s office each morning; travel to volunteer and behind the scenes location will be provided.

United Way’s 12th Annual Breakfast with Community Leaders: Closing the Door on Poverty by Creating Housing Opportunities

Greensboro, NC (November 11, 2019) – On December 3, 7:00-9:30 a.m. at New Zion Missionary Baptist Church over 250 people are expected to attend United Way of Greater Greensboro’s 12th annual Breakfast with Community Leaders hosted by United Way’s African American Leadership affinity group. The free event is open to the public and will feature a panel discussion focused on addressing local housing challenges. Attendees will be empowered to create collaborative solutions.

Presenters include:

  • Brian Hahne, Executive Director, Partners Ending Homelessness
  • Tina Akers Brown, Executive Director, Greensboro Housing Authority
  • Stan Wilson, Director, Neighborhood Development for City of Greensboro

Attendees are encouraged to bring new, or gently used, coats, socks, gloves and warm hats that will be donated to local children and youth.

Doors open and free breakfast buffet will be available at 7 a.m. The program will begin at 7:45 a.m.

This event is generously sponsored by Cone Health Foundation, Cone Health System, Lincoln Financial Group, American National Foundation and Greensboro Housing Authority.

To RSVP, click here.

United Way’s Young Leaders Expect Over 2,500 Attendees at Annual Trunk-or-Treat, October 27

Greensboro, NC (October 10, 2019) – Fall is here and Halloween is fast approaching. Over two thousand children and adults are expected to join the fun at United Way of Greater Greensboro’s Trunk-or-Treat hosted by Young Leaders. The event will take place on Sunday October 27, 2 – 4 p.m. in the parking lot of United Way, 1500 Yanceyville Street, Greensboro.

United Way’s annual Trunk-or-Treat is a fun and safe event that is free and open to the public. Volunteers creatively decorate the trunks of their vehicles and fill them with candy and healthy treats for children and families to enjoy.

The first 2,000 attendees will receive a voucher for a free kid’s meal at Texas Roadhouse and 150 lucky attendees will also receive a voucher for a free biscuit at Biscuitville. Free popcorn will be available for all attendees to enjoy thanks to Let’s Keep it Poppin’.

Thanks to many generous candy drive hosts and sponsorship from Cone Health, Lincoln Financial Group, Truliant Federal Credit Union, WellCare Health Plans of North Carolina, and one anonymous donor, volunteers will be able to pass out almost 500 pounds of candy and healthy snacks.

In addition to candy, there will be thousands of toothbrushes, tubes of toothpaste and healthy snacks and beverages distributed thanks to Procter & Gamble Manufacturing Company at Brown Summit, Touloupas & Touloupas Dentistry, and Coke Consolidated.

Luke Akers, national racing champion, will be in attendance with his race car along with representatives from the Greensboro Fire Department.

Historically, parents who bring their children to Trunk-or-Treat say they prefer the event over traditional trick-or-treating because it’s during the day, making it safer for their children.

The event will also feature face painting, fall and Halloween themed games and prizes, and music by Best Night Ever DJ and Events.

Interested community members are invited to host a trunk or a candy drive to support the event. For more details, visit

Tidal Wave Auto Spa’s 11th Annual Charity Day to Support United Way’s Efforts to End Poverty

(Greensboro, NC, September 18, 2019) – The community is invited to join United Way of Greater Greensboro for Tidal Wave Auto Spa’s 11th Annual Charity Day on Friday, September 20, 8:00 a.m. to 8:00 p.m.

Tidal Wave Auto Spa chose to direct all donations to United Way of Greater Greensboro again this year, describing the organization as “exceptional and deserving”.

100% of proceeds from Charity Day will be given to support United Way’s efforts to end local poverty.

Tidal Wave Auto Spa is located at 3745 Battleground Ave., Greensboro.

Over the past ten years, Tidal Wave Auto Spas have donated over $380,000 to nonprofits nationwide.

Public Invited to Attend United Way’s Annual Community Celebration to END Poverty

(Greensboro, NC, September 13, 2019) – The community is invited to join United Way of Greater Greensboro on September 27, 6 to 9 p.m., at Revolution Mill in Greensboro for United Way’s annual Community Celebration to END Poverty. 

The family-friendly event will feature live music by JujuGuru. Attendees will be treated to beer from Natty Greene’s and will have access to food trucks including Bandito Burrito and Classic Cookout. 

During the celebration, results from this year’s Pacesetter Campaign (which began in July) will be announced. The Pacesetter Campaign includes 12 companies that decided to conduct their United Way campaigns early to set the pace for a successful community-wide campaign.

2019 Pacesetter Campaigns:

  • Allen Tate Realtors
  • Carruthers & Roth, P.A.
  • Center for Creative Leadership
  • Children’s Home Society of NC
  • Family Service of the Piedmont
  • Greensboro Housing Authority
  • Target Corporation
  • Townebank
  • United Way of Greater Greensboro
  • UPS
  • Volunteer Center of Greensboro, Inc.

JujuGuru is featured on Artists United to End Poverty, a benefit album with 50+ tracks produced by local nonprofit The Culture Pushers. All proceeds from Artists United to End Poverty will be donated to support United Way’s efforts to end poverty. The album is on sale now on iTunes (not Apple Music) and Amazon (not Amazon Music).