United Way of Greater Greensboro Accepting Applications for Open President & CEO Role

Greensboro, NC (April 24, 2023) – United Way of Greater Greensboro (UWGG) announced today Chapel Hill-based Developmental Associates has been selected to lead a national search for a new UWGG President and CEO, and applications for the position are being accepted through May 23, 2023.

Developmental Associates specializes in finding top tier candidates for high performing nonprofits, municipalities, and civic organizations. Developmental Associates has successfully worked with local organizations such as the City of Greensboro, North Carolina A&T State University, and UNCG.

After reviewing multiple proposals, Developmental Associates was chosen by UWGG’s President and CEO Selection Committee comprised of UWGG board members and community leaders. The selection committee is led by UWGG Board Chair, Davida Martin and Vice Chair, Michele Deuterman.

Interested applicants can read more about the President and CEO job and apply by visiting www.UnitedWayGSO.org/CEO. All job-related questions should be directed to hiring@developmentalassiciates.com or Heather Lee at hlee@developmentalassociates.com.

Former UWGG President and CEO, Khari Garvin began a new role on March 6 with the Biden-Harris Administration serving as Director of the Office of Head Start at the Administration for Children and Families in the U.S. Department of Health and Human Services.

Nadine Malpass, UWGG’s current Chief Development Officer, is serving as Interim CEO. As Interim CEO, Malpass serves as the voice of the organization with the Board of Directors, staff, community members, and key volunteers and will support the transition of the new UWGG President and CEO.


END LOCAL POVERTY: United Way of Greater Greensboro creates, connects, and leads community partnerships that equip and empower people to leave poverty. Nearly 52,000 children, adults, and families are living in poverty in the greater Greensboro area. Our strategy builds pathways out of poverty by: Helping youth transition from cradle to career, Helping adults land jobs and increase income, Providing access to basic needs and healthcare, and Bundling services that eliminate barriers at our nationally recognized Family Success Centers and innovative Guilford Success Network. With the community’s support, we will achieve our BOLD GOAL: As a community united in equity and lasting solutions, 3,000 households will leave generational poverty by 2030. The federal government defines poverty as a family of four earning $30,000 per year. According to local self-sufficiency standards many four-member households need to earn around $66,000 to meet basic needs without subsidized assistance. www.UnitedWayGSO.org 

United Way Hosts Celebration to Recognize its Volunteers for Their Efforts to End Local Poverty

United Way of Greater Greensboro Invites its Volunteers to a Celebration to Express its Gratitude, and to Honor Three Key Volunteers with First Ever Volunteer UNITED Awards

Greensboro, NC (April 21, 2023) – United Way of Greater Greensboro (UWGG) is recognizing and celebrating all its dedicated volunteers who directly impact its work to end local poverty. During National Volunteer Week, UWGG found it appropriate to express their gratitude to its volunteers, and to present its first-ever Volunteer UNITED awards to three key volunteers.

The Volunteer UNITED Awards include Impact UNTIED, Investment UNITED, and Service UNITED.

The Impact UNITED Award recognizes outstanding accomplishments in the areas of leadership, recruitment, and impact strategy. Award winner, Greg Higgins, began volunteering with UWGG in 2014, and provides leadership to Impact Councils that evaluate UWGG’s grant applications.

The Investment UNITED Award recognizes exceptional and creative efforts to increase community partnerships and investments. Recipient Jessica Ingram led the 2022 ITG Brands United Way Campaign. Because of Ingram’s leadership, employee gifts increased by 17%, and employee participation grew by 50%.

The Service UNITED award recognizes longstanding volunteer leadership and unwavering commitment to innovation. Award winner Kathy Norcott is one of the founding members of UWGG’s African American Affinity Group that began in 2003.

“We are an entirely volunteer driven organization and have been for over 100 years. National Volunteer Week is the perfect time to celebrate our volunteers and their diverse talents and compassion that drives our mission to end local poverty,” said Holly Beck, Director of Volunteering and Advocacy at United Way of Greater Greensboro.

Aside from thanking volunteers for their efforts to give back to the community, UWGG hopes that attendees were able to learn more about its mission and strategy to end local poverty and will continue to volunteer and support its work going forward.

To view photos from the event, visit UWGG’s Facebook page.

Visit www.UnitedWayGSO.org/Volunteer to learn more about UWGG’s single focus on ending local poverty.


VOLUNTEERS UNITED – Meet Cammie Cummings

In recognition of National Volunteer Week, United Way is excited to celebrate Cammie Cummings, a local go-getter and volunteer champion who makes an impact in everything she does.

Cammie has volunteered with United Way for 4 years and is currently chairing United Way’s Young Leaders (YL) Affinity Group.

Young Leader members are emerging community leaders who are focused on empowering and inspiring young professionals to lead community-wide change that support United Way’s efforts to end local poverty by helping children and youth prepare for success in college, work, and life.

“Connecting and volunteering with YL was an easy decision as it directly aligns with being actively involved in creating family friendly activities and soliciting the partnership of other young professionals to support the mission of ending local poverty. It is all about making an impact”, said Cammie.

Cammie’s passion for volunteering and her gift to motivate others to join the movement, especially young professionals, has greatly supported United Way’s efforts to help the local community.

“It is my hope that we see United Way as a collective opportunity to push generations forward. Not only does it serve as a powerful resource to our community, but that through every dollar and donation given, a life is being impacted. I hope that we can see the mission to end local poverty as a reality one day, but it will take a collective belief, service, and willingness to create bold change!”

If you’d like to learn more about United Way’s YL Affinity Group, visit:

Ben & Jerry’s Partners with United Way for Free Cone Day April 3

Event at Friendly Center in Greensboro will promote United Way of Greater Greensboro’s efforts to end local poverty

Greensboro, NC (March 31, 2023) – Ben & Jerry’s Friendly Center and United Way of Greater Greensboro (UWGG) are excited to invite the public to enjoy a free scoop of ice cream at this year’s Ben & Jerry’s Free Cone Day, Monday, April 3, 12 to 8 p.m. at 3332 W. Friendly Avenue, Greensboro.

Ben & Jerry’s celebrates Free Cone Day globally every year as a thank you to its customers. Local stores often select a nonprofit to promote during the event, and this year marks the fourth time UWGG has been selected. Hundreds of people are expected to attend and participants who wish to skip the line can make a donation to United Way to receive a “Front of Line” pass. All proceeds will support UWGG’s efforts to end local poverty.

“Ben & Jerry’s is extremely dedicated to making a difference in their local communities and we are so grateful for their partnership. Our staff and volunteers love helping out during Free Cone Day. This annual event provides us with a fun opportunity to raise awareness around our efforts to end local poverty, and we look forward to serving as many people as possible,” says Michael Cottingham, Chief Marketing Officer, UWGG.


United Way Celebrates Volunteerism During National Volunteer Week, April 17-21

Greensboro, NC (March 22, 2023) – United Way of Greater Greensboro, in partnership with The Volunteer Center of the Triad, is celebrating and promoting volunteerism this National Volunteer Week, April 17-21, 2023. Community members are encouraged to participate and get involved during the week.

Visit www.UnitedWayGSO.org/Volunteer to view opportunities and sign up. Opportunities for both individuals and groups are available. Remote and ongoing opportunities are also available.

Volunteer opportunities throughout the week include:

  • Helping to cultivate a community garden at Positive Direction for Youth & Families
  • Cleaning up Latham Park & Stream with The Volunteer Center of the Triad and Greensboro Parks and Recreation
  • Packing food bags and sorting donations at Backpack Beginnings
  • Helping to build a home with Habitat for Humanity
  • Creating one on one mentoring relationships at with Big Brothers Big Sisters, and
  • Writing greeting cards for seniors through Senior Resources.

“Volunteers are at the core of everything United Way does in our work to end poverty. We are grateful for the selfless efforts of volunteers who strive to make our community a better place for everyone. United Way is proud to support National Volunteer Week by connecting people with great local organizations who partner with United Way in our efforts to end poverty,” said Holly Beck, Director of Volunteering and Advocacy at United Way of Greater Greensboro.

National Volunteer Week is about inspiring, recognizing and encouraging people to seek out imaginative ways to engage in their communities.


United Way’s First Public Midyear Report Shows 121 Households Left Poverty, Thousands Receiving Supports and Services

Public Invited to Attend Virtual Event to Learn More About United Way’s Strategy and Latest Outcomes to End Local Poverty

Greensboro, NC (March 8, 2023) – United Way of Greater Greensboro (UWGG) is pleased to invite the community to a virtual lunch and learn presenting its first-ever public midyear outcomes report, which will provide details on its Bold Goal progress to help 3,000 households leave poverty by 2030, and Strategic Partner outcomes showing thousands of local children, adults and families receiving needed supports and services.   

End Poverty: The Lunch and Learn Series
Topic: Midyear Outcomes
March 9
12 to 1 p.m.

The achievement of 121 households leaving poverty exceeds United Way of Greater Greensboro’s goal to help 50 households leave poverty by the end of 2023, and supports its Bold Goal to help 3,000 households by 2030. 

Attendees will learn more about the organization’s strategy to end local poverty and discover the impact its work is having on the lives of community members.

UWGG will provide an update to its Bold Goal progress in addition to updates related to: 

  • Helping youth transition from cradle to career
  • Helping adults land jobs and increase income
  • Providing access to basic needs and healthcare
  • Family Success Centers, and more. 


Former United Way President & CEO Serving Within Biden-Harris Administration

Khari Garvin has been appointed Director of the Office of Head Start at the Administration for Children and Families in the U.S. Department of Health and Human Services

GREENSBORO, NC (March 6, 2023) – Former United Way of Greater Greensboro (UWGG) President and CEO, Khari Garvin began a new role today within the Biden-Harris Administration serving as Director of the Office of Head Start at the Administration for Children and Families in the U.S. Department of Health and Human Services.

Garvin announced on February 16 he was leaving UWGG effective March 3, to take on a government role in Washington D.C. At the time of the initial announcement, Garvin was unable to share specific details and said, “The new federal government role in Washington D.C. is truly a once-in-a-lifetime opportunity for which I am grateful and feel compelled to pursue.” 

Nadine Malpass, UWGG’s current Chief Development Officer, is serving as Interim CEO. 

As Interim CEO, Malpass will serve as the voice of the organization with the Board of Directors, staff, community members, and key volunteers and will ultimately support the transition of the new UWGG President and CEO. 

“I am honored to lead United Way during this transition and with the supportive talents of our board and staff, we will continue to deliver on our commitment to serve our community, partners, and the children, adults, and families who need our collaborative support,” said Malpass. 

“Nadine has been selected with the full confidence of the board of directors to lead organizational operations” said UWGG Board Chair, Davida Martin. 

Martin, and Michele Deuterman, who serves as both UWGG Board Vice Chair, and Chair of UWGG’s Human Resources Committee will soon announce plans to conduct a CEO search for Garvin’s successor.  


VOLUNTEERS UNITED – Meet Melanie Jones

In honor of Women’s History Month, United Way is excited to celebrate Melanie Jones, a local gamechanger who is making a lasting impact in multiple ways.

Melanie has volunteered with United Way for over 10 years, and is the current chair of United Way’s Women United (WU) Affinity Group.

WU is focused on inspiring women to lead community-wide change that ends local poverty, and many group events and volunteering activities highlight United Way’s efforts to provide pathways to employment.

Melanie, who serves as Executive Director of Guilford Metro 911 is no stranger to community need and says she volunteers with WU because she has a passion for “empowering women in our community and helping them achieve goals that they think are unachievable.”

Melanie says she was initially drawn to United Way’s work after learning that far too many local children are living in poverty. Currently, 67% of Guilford County Schools students are living in poverty. Melanie believes WU’s efforts to help local mothers is critical in supporting the many needs of children living in poverty.

Melanie says she hopes to continue inspiring others to get involved as she strives to do her part to help United Way reach its Bold Goal of helping 3,000 households leave poverty by 2030.

“I hope we achieve our Bold Goal with United Way of Greater Greensboro, more than most understand! I want us to be the leader in the country for moving families out of poverty.”

It’s evident that Melanie is committed to United Way’s work, and she makes it a point to LIVE UNITED on a daily basis.

“We could learn a lot from crayons; some are sharp, some are pretty, some are dull, some have weird names, and all are different colors…but they all have to learn to live in the same box.”

If you’d like to learn more about United Way’s WU Affinity Group, visit: https://www.unitedwaygso.org/women-united/

Seven Local Campaign Partners and Volunteer Honored with United Way Spirit of NC Awards

Greensboro, NC (March 3, 2023) – Seven local United Way of Greater Greensboro (UWGG) annual campaign partners and one volunteer leader were recently honored with Spirit of North Carolina Awards, which celebrate organizations and individuals for their exemplary partnership demonstrated through fundraising, volunteering, outstanding leadership, and creative team building.

The Spirit of North Carolina Award offers local United Ways an opportunity to nominate organizations and individuals whose annual campaign and leadership exemplify the “spirit” of their community.

Local campaign award winners include Brooks Pierce, City of Greensboro, Ecolab, Guilford County Schools, Hoffman & Hoffman, Publix, Syngenta, and volunteer Scott Baker.

United Way of North Carolina (UWNC) leads the award nomination and judging process and presents the awards annually. Between March 1-3, UWNC presented a total of 74 Spirit of NC Awards during three regional events representing 17 United Ways.

“The Spirit of North Carolina Award is a statewide honor that recognizes companies and individuals who go above and beyond for their local communities. Through their fun campaign events, employee leadership making their campaigns successful, and long-term impact on the greater Greensboro community, this year’s winners truly embody what it means to LIVE UNITED. We are also thrilled to be able to recognize an individual this year through the new United Way Community Ambassador award,” said Julia Thomas, Associate Vice-President, Development, UWGG.

Local Spirit of NC Award categories, winners, and representative quotes can be found below.

Award Category: Impactful and Engaging Campaign Event or Activity

  • Brooks Pierce

During its 2022 campaign, Brooks Pierce galvanized employees in an electrifying kickoff event that followed with themed days to increase participation and generate enthusiasm. Brooks Pierce planned its kickoff and campaign months in advance and incorporated a chili cook-off event, breakfast, trivia, pie in the face contest, and raffles. As a result, employee participation increased, and Brooks Pierce surpassed its previous year’s campaign in dollars raised.

“Here’s why I give to United Way: Our law firm takes great pride in our long tradition of serving our local community. And there’s no better way to serve the local community than giving to an organization like United Way of Greater Greensboro, which has worked for 100 years to support the local residents most in need of help,” said Andy Rodenbough, Brooks Pierce Partner and United Way Committee Chair.

  • Syngenta

Syngenta’s campaign committee took on an array of revenue generating special events during the 2022 campaign that included a kickoff carnival and BBQ for employees, a golf and mini-golf tournament, premier parking spot auctions, a gift baskets raffle, table massages at work, and a Kickin’ Chicken versus Piggly Wiggly Cookoff. These events created tremendous excitement around the United Way campaign. Employees also had a chance to hear firsthand from members and staff of UWGG’s Family Success Center during a Lunch and Learn hosted by Syngenta leadership which was streamed virtually to employees. Using tools like Square and Smartsheet, the Syngenta team created an online store and checkout process for all of its events, creating efficiencies and opening the events to a larger number of employees. 

“Syngenta and United Way of Greater Greensboro have had a successful partnership for many years, addressing the needs of our local community. Our partnership has provided funding and resources to help support community programs and projects, such as expanding access to healthcare, promoting education and job training. This partnership has helped to create more opportunities for residents and improve the overall quality of life for those in our community. Additionally, Syngenta has encouraged its employees to get involved in volunteering with United Way through a designated annual Syngenta led fundraising campaign and has provided matching donations to further support the organization’s efforts. Overall, the partnership between Syngenta and United Way has been a successful example of how businesses and nonprofits can work together to create positive social impact. As a Syngenta leader and outgoing chairman of the 2022 Syngenta campaign, I am personally and professionally beyond proud of our working relationship and accomplishments, this past year and look forward to many more,” said Ron Cowman, Head of North American Digital Ag Solutions and 2022 Campaign Co-Chair.

Syngenta representatives being presented the Spirit of NC Award
  • Ecolab

Ecolab’s 2022 campaign raised an impressive 25% more than that its previous year. The driving force behind its campaign success was campaign leadership who hosted a kickoff breakfast where employees were educated about the issues of poverty in the community, and leaders shared their personal inspirations for giving. Ecolab also hosted a very successful golf tournament at The Grandover Resort and Spa, setting a record for dollars raised, and hosted a Warehouse Yard Sale where its most popular products were sold to employees with all proceeds benefitting the United Way.     

“We are honored to accept the Spirit of North Carolina Award and are proud to work with the United Way of Greater Greensboro,” said Kris Taylor, Ecolab’s vice president of Global Community Impact and president of the Ecolab Foundation. “Our company purpose is to protect people and the resources vital to life, and our work with United Way helps to support this mission.” 

Ecolab representatives being presented the Spirit of NC Award

Award Category: Building Momentum and Sustainability Through Engaged Leadership or Employees

  • City of Greensboro

In 2022, employees of the City of Greensboro increased dollars raised by 14% and increased its employee participation rate by over 70%. The City of Greensboro’s level of campaign excellence was achieved through impactful events, engaged leadership, and a deep desire to help their community. Greensboro’s mayor, Nancy Vaughn, kicked off the campaign with a personal video encouraging employees to join the fight against poverty by making their pledge. Leadership offered every department in the City that reached 100% participation an extra day of PTO. This generous incentive encouraged conversations and teamwork in each department and participation rates soared.

“As City of Greensboro employees helping others and building community is at the center of everything that we do, supporting United Way and pulling together to end poverty is a natural extension of our organization’s mission. The Spirit of NC Award serves as a symbolic, yet meaningful, recognition of the commitment that City of Greensboro’s employees have to ending poverty and building a stronger, healthier and more equitable community,” said Greensboro City Manager, Taiwo Jaiyeoba. 

City of Greensboro representatives being presented the Spirit of NC Award
  • Hoffman & Hoffman

Working alongside Hoffman & Hoffman’s Employee Campaign Manager, company leadership helped to create a 2022 kickoff event where employees learned more about United Way and the impact of workplace giving. Campaign volunteers deployed a communications strategy that provided testimonials from individuals who have been helped through United Way and reminded employees to participate in the campaign. Hoffman & Hoffman staff created an internal community involvement group and named it Hoffman Helping Hands with the goal of quarterly service projects and becoming more invested in a partnership with United Way. Engagement from leadership and staff volunteers during the campaign helped to increase both participation and dollars raised by 33% over the previous year’s campaign. An additional show of commitment from Hoffman & Hoffman leadership is the company’s 100% match of employee gifts doubling the impact made through the employee campaign. 

“A key goal of United Way is to empower people in our local community to leave poverty behind. Investing in our community through our United Way campaign in 2022 offered our employees and our company, as a whole, an opportunity to make a meaningful difference. We look forward to challenging ourselves again this year to raise even more,” said Jim Bingham, CEO, Hoffman & Hoffman. 

Hoffman & Hoffman representatives being presented the Spirit of NC Award

Award Category: Investment in Long-Term Sustainable Impact

  • Guilford County Schools

(On behalf of United Way of Greater Greensboro and United Way of Greater High Point)

Guilford County Schools (GCS) annually conducts an educational, engaging, and fun United Way Campaign. This year’s campaign theme was “Hidden Figures” which highlighted the impactful work that each GCS employee is doing in the community. As a result, individual participation increased over the previous year, and the campaign raised over $330,000 to support local children, adults, and families. Included in that total are student-supported campaigns, which impressively raised over $15,000. GCS is helping the community to do things “Better Together”.

  • Publix

As a guiding principle, Publix believes in “doing good together” and encourages its associates to make a difference in their community. Nationwide, in 2021, Publix associates pledged more than $31 million to United Way. Publix Super Markets Charities also donated $25 million, bringing the total for the 2021 nationwide campaign to over $56 million with the money raised locally staying in the local communities. Since 2020, Publix and has run a successful local United Way campaign. In 2022, Publix’s impact on the local area continued to grow and a new distribution center was opened in Guilford County that employs several thousand associates. Along the way, Publix has provided generous in-kind donations along with financial contributions that have created a lasting impact on the Greensboro community. Publix’s leadership and associates do not hesitate to donate funds, volunteer time, and talents to improve the lives of those in the community. In addition to supporting United Way’s annual campaign, Publix employees also make a local impact through multiple volunteer projects during “Publix Serves Week” in the spring and fall.

“Our founder, George W. Jenkins, believed one of the most efficient ways to assist people was through giving to United Way, and we still believe that today,” said Jared Glover, Media Relations Manager for Publix Super Markets. “Our commitment to his vision and this community continues through our dedication to offer hope through giving to the United Way of Greater Greensboro.”  

Publix representatives being presented the Spirit of NC Award

Award Category: United Way Community Ambassador

  • Scott Baker

Scott Baker is president of TowneBank Triad and is a true example of what it means to LIVE UNITED. Scott has served as UWGG’s Campaign Chair since 2021, starting as Campaign Vice Chair in 2020. As Campaign Chair, Scott has also served on UWGG’s Board of Directors and Executive Committee since 2020. During this time, Scott led efforts to help UWGG to navigate virtual campaigning during the pandemic and advocated for increased corporate philanthropic support of UWGG by soliciting donations from companies in the community. Scott was a key driver in increasing TowneBank’s own workplace campaign and corporate gift. He has also helped UWGG build its strategy to think beyond the workplace campaign and recognizes the importance of building relationships with individual investors outside of the workplace for long-term sustainability and growth. Scott’s service is driven by an underlying passion for supporting nonprofits whose mission it is to eradicate poverty in the Greensboro community. This is emphasized by his board tenure for Greensboro nonprofits, including The Servant Center, Greensboro Merchants Association, Triad Fellowship of Christian Athletes, Finance committee member at Greensboro Urban Ministry, and Vice-Chair of the board at Piedmont Business Capital.

“During my time as campaign chair for United Way Greensboro I have been impressed with the dedication and focused effort toward aggressively reducing the impact of poverty in our local community. The bold goal of transitioning three thousand families out of generational poverty by 2030 is a life-changing effort and I am honored to lend my time and energy to assist. The ongoing fight to improve opportunities for others through the Family Success Center and Guilford Success Network and our strategic partners requires broad-based support. I stand committed, working alongside TowneBank, to serve as a community asset and I am so humbled to be a part of it,” Said Scott Baker, President, TowneBank.

Scott Baker being presented the Spirit of NC Award

United Way’s First Bold Goal Data Report Shows 121 Households Have Left Poverty

Results exceed United Way of Greater Greensboro’s goal to help 50 households leave poverty by the end of 2023, and supports Bold Goal to help 3,000 households by 2030 

GREENSBORO, NC (February 28, 2023) – United Way of Greater Greensboro (UWGG) announced today its community-supported strategy of creating, connecting, and leading community partnerships that equip and empower people to leave poverty has resulted in 121 local households leaving poverty. 

The results, which are made possible thanks to generous community investments and strategic partnerships, represent data collected between July 1, and December 30, 2022, and marks the first time UWGG has reported outcomes related to its community-inspired and developed Bold Goal that aims to help 3,000 households leave poverty by 2030. 

Since announcing the Bold Goal on September 1, 2021, UWGG added new data tracking elements to its annual strategic partnership requirements and set pacing goals to help 50 households leave poverty by the end of 2023, 350 households by the end of 2024, and 1,000 households by the end of 2025. 

UWGG has a single focus of ending local poverty. In addition to its nationally recognized Family Success Centers and innovative Guilford Success Network, UWGG’s strategy to end local poverty includes issuing annual Poverty Relieving and Poverty Ending Grants that fund an array of strategic partner programs across the community.

Poverty Relieving Grants support services that help people find and stay on pathways out of poverty through cradle-to-career supports and services for basic needs, access to healthcare, and financial stability. Poverty Ending Grants support services that offer clear ways for people to leave poverty by increasing their annual household income above the federal poverty threshold. 

According to UWGG leadership, Bold Goal results are well ahead of pacing goals thanks to generous community support and UWGG’s funded strategic partnerships.

“These Bold Goal results are a direct reflection of our community partnerships coming together to support a strategy rooted in the belief that local children, adults, and families shouldn’t have to face the ongoing struggles of poverty. We are tremendously grateful for the support and excited about the future of the greater Greensboro community,” said Traci McLemore, Chief Community Impact Officer, UWGG.

More about the results:

The latest Bold Goal results represent the combined efforts of UWGG’s Poverty Ending Grant focused partnerships and include:

  • Households with someone who gained employment that raised their household income above the federal poverty threshold. 
  • Households with someone who obtained permanent cash benefits that they were eligible for through the help of program services. These benefits are Social Security/Social Security Disability or Veterans benefits, allowing these individuals to have a regular source of income.

More about the Bold Goal:

How was it developed?

  • For over a year UWGG worked with a diverse set of stakeholders representing multiple backgrounds, business, and community volunteer groups to develop the Bold Goal.
  • Specifically, the goal incorporates the feedback gathered through:
  • A communitywide survey completed by 1,200 people
  • Community conversations about race and equity
  • 70 Bold Goal committee volunteers
  • Final focus group studies completed by 200 people.

Why 3,000 households?

  • 3,000 was chosen as the target based on the number of households required to transition out of poverty to reduce greater Greensboro’s poverty rate of around 18.5% to match Guilford County’s overall poverty rate of around 16%.
  • The metric of a household was chosen over the metric of a person (or people) so that progress can be measured using US Census and American Community Survey data.
  • With an average household size of 2.37 people, achieving the goal would positively impact roughly 7,100 people living in poverty by 2030.

Why by the year 2030?

  • Nine years from launch established a realistic timeframe for the Bold Goal to be achieved. It also complements UWGG’s strategic planning cycle, the 2030 Vision Plan for Downtown Greensboro and the City of Greensboro’s “GSO2040” plan.