Our Mission | United Way of Greater Greensboro


For years, United Way of Greater Greensboro raised and allocated money to a network of agencies that met a variety of worthwhile needs in our community. Times have changed and so have our community’s needs.

With a poverty rate 31% above the national average, United Way’s board of directors made a bold decision to focus the organization’s work on breaking the cycle of poverty in our community. Now, United Way is leading the community in the critical mission of ending poverty in greater Greensboro. Over the past few years, we’ve shifted to an open funding process that allows new and existing community partners to join our efforts every two years.

The Movement to End Poverty is Working

United Way of Greater Greensboro is leading a local movement to END poverty.

That’s why we’ve created a community-wide network of partners that provides a path to financial stability at any stage of life.

Our new holistic approach to ending poverty is working and we have the outcomes to prove it. Adults are becoming financially stable now and children have the proper foundations to be successful in the future.

More questions? Check out our FAQ.

Support Local Partnerships and Proven Outcomes

With the help of volunteers, United Way selects and invests in strategic partner programs and integrated service delivery approaches that have a lasting impact on children, families and adults.

Check out our strategic partners, integrated approach and outcomes


For 98 years and counting, United Way of Greater Greensboro has been working to create the greatest impact possible by serving those in need so that every child, family, and adult can succeed.

Looking to the Future

January 1, 2020

Looking to the future: 2022 United Way will celebrate its centennial and plans to have opened a total of four Family Success Centers with a network of virtual partners.

Second Family Success Center Opens

February 4, 2019

United Way launches second Family Success Center and celebrates transition into a complete open funding model.

Celebrating 95 years in the Community

January 1, 2017

In 2017, United Way of Greater Greensboro celebrates 95 years and presents positive Family Success Center outcomes at United Way Worldwide’s Community Leaders Conference.  Thanks to your continued support, the next 95 years will be even better!

Board of Directors Approves Expansion of Family Success Center

October 1, 2016

Board approves expansion of the Family Success Center and partnership with MDC to create the Family Success Network.

Receives a 4-star rating from Charity Navigator

August 1, 2016

United Way of Greater Greensboro’s strong financial health and commitment to accountability and transparency earned it a 4-star rating from Charity Navigator, America’s largest independent charity evaluator. This is the first time that United Way of Greater Greensboro has earned this top distinction.

Family Success Center is Launched

January 1, 2015

Greensboro’s first Family Success Center is launched to provide integrated, place-based services to meet the needs of the entire family so that each family enters the path toward self-sufficiency. One hundred families are enrolled in the inaugural program.

Breaking the Cycle of Poverty

January 1, 2014

The Board of Directors votes to focus the work of United Way to break the cycle of poverty in Greensboro.

$1 million Mark

January 1, 2011

For the first time, United Way receives $1 million from an annual employee and corporate campaign – Lorillard, Inc.

Voices. Choices.

January 1, 2004

United Way conducts community-wide assessment – Voices. Choices. – to determine community needs. Three focus areas were then developed: Growing Successful Kids, Helping People Help Themselves, and Caring for Everyone’s Health.

Women’s Tocqueville Society is established

January 1, 1998

The nation’s first-ever Women’s Tocqueville Society is established in Greensboro led by The Honorable Bonnie McElveen-Hunter with 40 women. United Way Women’s Leadership Councils worldwide have raised more than $1 billion.

75th Anniversary

March 1, 1997

United Way celebrates its 75th anniversary, raising $12.5 million in its annual campaign.

The Joseph M. Bryan Human Services Grant is established

January 1, 1996

The Joseph M. Bryan Human Services Grant is established to recognize Bryan’s lifelong commitment to the welfare of the Greensboro community.

In Touch Referral Service, 2-1-1, is established

January 1, 1994

United Way assumes referral service responsibility for Guilford County and establishes its In Touch Referral Service, now known as 2-1-1.

1500 Yanceyville Street is Gifted

February 1, 1992

The current home of United Way of Greater Greensboro, 1500 Yanceyville St., is a gift to the community from Mr. And Mrs. Sidney J. Stern Jr. and was dedicated to the memory of Mr. Stern in February of 1992.

Founding of Alexis de Tocqueville Society of Greater Greensboro

January 1, 1988

The Alexis de Tocqueville Society of Greater Greensboro is established with 16 charter members. Tocqueville Society members contribute $10,000+ annually to United Way.

Becoming United Way of Greater Greensboro

January 1, 1974

The organization is given the name United Way of Greater Greensboro.

United Fund becomes United Community Services

January 1, 1969

The United Fund becomes United Community Services.

CEVG established

January 1, 1967

Joseph M. Bryan establishes the United Way’s Kathleen and Joseph M. Bryan Community Enrichement and Venture Grant (CEVG) program to promote the improvement of human services delivery through innovative programs.

Move to the Ceasar Cone Memorial Community Services Building

January 1, 1957

United Fund moves to the Ceasar Cone Memorial Community Services Building, 1301 N. Elm St. – it’s home for 35 years. 

Name changes to United Fund

January 1, 1956

The organization’s name changes to United Fund and raises $684,373 to support 27 agencies.

First Female President Retires After 17 Years

January 1, 1955

Dr. Ruth Shiffman, first female president, retires after 17 years of leadership and is recognized for her many accomplishments, including increasing the number of companies participating in payroll deduction.

Name changed to Greensboro Community & War Chest

January 1, 1942

After the name change in 1942 to Greensboro Community War & Chest, the organization’s name changes back to Greensboro Community Chest in 1945.

First Campaign Goal Achieved

January 1, 1940

The first campaign goal of $87,750 is achieved and supports 14 agencies.

Move to Civic and Cultural Center

January 1, 1939

A gift to the city from the Richardson family, the Civic and Cultural Center is located at Summit Avenue and Lindsay Street. Other tenants include the Boy Scouts, Girl Scouts, Greensboro Art Center, and the Greensboro Public Library.  

An Organization was Born

March 1, 1922

Before there was United Way of Greater Greensboro, there was the Greensboro Community Chest. The organization was established under the leadership of H. Smith Richardson. The first campaign raised about $68,000 in three days to support nine agencies.