To end poverty, we must tackle it from all sides. It’s important we help struggling children, adults and families but it’s not enough. We must advocate for policies and programs that fight the root causes of poverty at all levels of government.

Here are our top priorities, and how you can get involved.

Self Sufficiency Standard

Many families are struggling to stretch their wages to meet the costs of basic necessities. Though often not deemed “poor” by the official poverty measure, these families lack enough income to meet the rising costs of essentials such as food, housing, transportation, and health care. The 2020 Self-Sufficiency Standard meets the need for a measure of income adequacy that more accurately tracks and measures the true cost of living that families face today.

Two Generation Approach

UWGG’s Family Success Centers partner with families to support their transition from poverty into financial stability through personalized coaching and strategically bundled and sequenced services offered in a central location. The FSC model was built on four main principles: 2-generational, place-based, one-stop-shop, and long-term case management.  A unique component of this approach is the provision of transportation assistance and high-quality child development services, free to FSC members participating in on-site programming, in order to remove the top participation barriers.


High levels of residential segregation are intertwined with inequality and lack of access to opportunity. Increased concentrations of poverty and segregation are often in the same neighborhoods that face unequal access to jobs, education, and other services, limiting fair housing choice. Understanding the City of Greensboro’s 2019-2024 Analysis of Impediments to Fair Housing Choice, we advocate for policies and programs that increase supply and improve conditions for all families to secure safe and affordable housing.

A Job, A Good Job, A Career

We believe that members of our community don’t just need a job, but they need a good job and career. We encourage local companies to offer equitable career opportunities and we partner with as many companies as possible to offer employment to Family Success Center members.

Tax Benefits for Working Families

We support the reauthorization of federal Earned Income Tax Credit (EITC), Child Tax Credit improvements and the expansion of the Volunteer Income Tax Assistance (VITA) program.

Benefits Cliff

Working individuals in poverty may earn just enough to disqualify them from public benefits, but not enough to afford basic needs. We support policies that gradually decrease benefits as income rises.

Champion a cause. You can bring about change by using your voice.

United Way of Greater Greensboro recognizes that to achieve our goal of breaking the cycle of poverty, we must advance public policies that support our mission. We need your support. Speak out about the issues that matter to you. We encourage you to reach out to your elected officials, wear your LIVE UNITED t-shirt and show your support. Speak out. Be heard. Live United.



United Way Selects YWCA as New Lead Partner for Second Family Success Center

Greensboro, NC (May 26, 2023) – United Way of Greater Greensboro (UWGG) is pleased to announce it has selected YWCA of Greensboro as the new lead partner to operate its second Family Success Center (FSC) which will now be located at the Shirley T. Frye YWCA Greensboro building at 1807 East Wendover Avenue. “We are thrilled […]

United Way Seeking Volunteers to Promote and Participate in its Mentoring Matters Initiative During Juneteenth Greensboro Celebration and on Worldwide Day of Action

Greensboro, NC (June 17, 2023) – United Way of Greater Greensboro (UWGG) is honored to sponsor Greensboro Juneteenth’s Celebration and is seeking volunteers to help promote its Mentoring Matters initiative during the Celebration’s Black Truck Food Festival on June 17, 5 – 11 p.m. at LeBauer Park, located at 208 Davie St, Greensboro, NC 27401. UWGG is looking for […]

United Way of Greater Greensboro Accepting Applications for Open President & CEO Role

Greensboro, NC (April 24, 2023) – United Way of Greater Greensboro (UWGG) announced today Chapel Hill-based Developmental Associates has been selected to lead a national search for a new UWGG President and CEO, and applications for the position are being accepted through May 23, 2023. Developmental Associates specializes in finding top tier candidates for high […]