To end poverty, we must tackle it from all sides. It’s important we help struggling children, adults and families but it’s not enough. We must advocate for policies and programs that fight the root causes of poverty at all levels of government.

Here are our top priorities, and how you can get involved.

Self Sufficiency Standard

Many families are struggling to stretch their wages to meet the costs of basic necessities. Though often not deemed “poor” by the official poverty measure, these families lack enough income to meet the rising costs of essentials such as food, housing, transportation, and health care. The 2020 Self-Sufficiency Standard meets the need for a measure of income adequacy that more accurately tracks and measures the true cost of living that families face today.

Two Generation Approach

UWGG’s Family Success Centers partner with families to support their transition from poverty into financial stability through personalized coaching and strategically bundled and sequenced services offered in a central location. The FSC model was built on four main principles: 2-generational, place-based, one-stop-shop, and long-term case management.  A unique component of this approach is the provision of transportation assistance and high-quality child development services, free to FSC members participating in on-site programming, in order to remove the top participation barriers.


High levels of residential segregation are intertwined with inequality and lack of access to opportunity. Increased concentrations of poverty and segregation are often in the same neighborhoods that face unequal access to jobs, education, and other services, limiting fair housing choice. Understanding the City of Greensboro’s 2019-2024 Analysis of Impediments to Fair Housing Choice, we advocate for policies and programs that increase supply and improve conditions for all families to secure safe and affordable housing.

A Job, A Good Job, A Career

We believe that members of our community don’t just need a job, but they need a good job and career. We encourage local companies to offer equitable career opportunities and we partner with as many companies as possible to offer employment to Family Success Center members.

Tax Benefits for Working Families

We support the reauthorization of federal Earned Income Tax Credit (EITC), Child Tax Credit improvements and the expansion of the Volunteer Income Tax Assistance (VITA) program.

Benefits Cliff

Working individuals in poverty may earn just enough to disqualify them from public benefits, but not enough to afford basic needs. We support policies that gradually decrease benefits as income rises.

Champion a cause. You can bring about change by using your voice.

United Way of Greater Greensboro recognizes that to achieve our goal of breaking the cycle of poverty, we must advance public policies that support our mission. We need your support. Speak out about the issues that matter to you. We encourage you to reach out to your elected officials, wear your LIVE UNITED t-shirt and show your support. Speak out. Be heard. Live United.



United Way of Greater Greensboro Seeking Requests for Proposals Supporting Bold Goal Efforts to End Poverty

GREENSBORO, NC (November 19, 2021) – United Way of Greater Greensboro (UWGG) is pleased to announce it is seeking grant applications from human service organizations through an open and competitive process to support achieving its Bold Goal of 3,000 households leaving generational poverty by 2030.  Proposals must be submitted by 5 p.m. on January 14, 2022, and interested organizations can […]

Public Invited to Attend United Way’s 14th Annual Conversations with Community Leaders hosted by African American Leadership, Dec. 14

Greensboro, NC (November 17, 2021) – The public is invited to attend United Way of Greater Greensboro’s 14th Annual Conversations with Community Leaders hosted by African American Leadership (AAL) on Tuesday, December 14, 2021 from 11 a.m. to 12:30 p.m.  Hosted on Zoom, this free event invites attendees to learn about and share solutions for local issues affecting […]

Candy & COVID-19 Vaccines – Trunk-or-Treat Giving Out Both!

Greensboro, NC (October 4, 2021) – United Way of Greater Greensboro’s Young Leaders (YL) Affinity Group will host their annual Trunk-or-Treat on Saturday, October 23, 2021, 2 to 4 p.m. in the United Way parking lot located at 1500 Yanceyville Street, Greensboro. This year’s event will require attendees to follow several safety precautions, offer candy and […]