City of Greensboro accepts White House challenge, partners with United Way of Greater Greensboro to improve outcomes for young people

(Greensboro, NC – January 28, 2015) — The City of Greensboro has proudly accepted the My Brother’s Keeper (MBK) Community Challenge launched by President Obama in 2014. The MBK initiative aims to improve life outcomes for all young people, including boys and young men of color, and to ensure that all youth can achieve their full potential, regardless of the circumstances into which they are born.

“This program provides a foundation to use to make a positive difference in the lives of young people in our community,” says Greensboro Mayor Nancy Vaughan. “We need to ensure that young people in Greensboro are cared for, loved, and encouraged so that they can grow up to live successful lives and continue to make our city special, diverse, and vibrant.”

The initiative aims to bring together government, law enforcement, business, non-profit, philanthropic, faith, and community leaders around shared goals for young people in this country. Mayors, Tribal leaders, town and county executives are encouraged to build and execute comprehensive strategies that ensure:

All children enter school cognitively, physically, socially, and emotionally prepared;
All children read at grade level by third grade;
All young people graduate from high school;
All young people complete post-secondary education or training;
All youth out of school are employed; and
All young people are safe from violent crime.

The City of Greensboro will partner with United Way of Greater Greensboro to build and execute a plan to implement coherent cradle-to-college-and-career strategies aimed at improving life outcomes for all young people, consistent with the goals and recommendations of the White House’s MBK Task Force’s May, 2014 report.

“Too many young people right here in Greensboro lack sufficient support to succeed in school and in life,” says Michelle Gethers-Clark, president and CEO of United Way of Greater Greensboro. “As a result, we see increased high school drop-out rates and increased rates of poverty in these young people. Each of us has the power to truly impact the future for these kids by simply being a caring adult in their life.”

Individuals interested in getting involved with My Brother’s Keeper are encouraged to sign up as mentors in their communities. Individuals can find mentoring opportunities through United Way of Greater Greensboro’s Mentoring Matters Initiative at Mentoring opportunities throughout the country can be found at

United Way of Greater Greensboro currently supports and operates programs and initiatives that work to improve educational success outcomes for children and families in our community including Thriving at 3 and Mentoring Matters.

Greensboro joins nearly 140 other MBK communities and tribal nations across the country including Durham, N.C.

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About the City of Greensboro

The City works with the community to improve the quality of life for residents through inclusion, diversity, and trust. As the seventh largest employer in Greensboro, the City has a professional staff of 3,000 employees who maintain the values of honesty, integrity, stewardship, and respect. The City is governed by a council-manager form of government with a mayor and eight council members. For more information on the City, visit or call 336-373-CITY (2489).

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