PRESS RELEASE: United Way of Greater Greensboro Announces Lorillard Matching Gift to Support Campaign



Dana Ziolkowski Carter
United Way of Greater Greensboro
Phone: 336-378-6617

(Greensboro, NC – December 5, 2013) –To inspire the community to support United Way of Greater Greensboro’s work, Lorillard, Inc. has generously committed to stay at 10% of the total campaign in 2014.  Last year, the United Way of Greater Greensboro raised $10.2 million. The announcement was made at a recent Thriving at 3 Holiday Celebration with the Center for New North Carolinians.

“We are proud of our legacy of robust community support,” said Lorillard Chairman, President and CEO Murray Kessler. “Over the last few years, our employee contributions have come to make up 10 percent of each annual United Way Campaign. We intend to keep it that way.”
Lorillard is a longtime, significant United Way supporter. Since 2001, Lorillard has raised more than $10 million to support United Way’s work in the community. In their current United Way workplace campaign, they have exceeded $1 million.
“We are incredibly honored that Lorillard has stepped up in this way and publicly say that they believe in the work of United Way and that we as a community can do more,” says Michelle Gethers-Clark, president and CEO of United Way of Greater Greensboro. “When we challenge ourselves in great ways, greatness often results. We’re looking forward to creating the greatest impact possible in Greensboro and increased financial support helps make that happen.”
United Way of Greater Greensboro is committed to creating opportunities for a better quality of life for all residents. The United Way annual campaign directly supports programs and initiatives that work to ensure children and youth succeed in school and in life, that families are financially stable and independent, and every individual has access to opportunities to live a healthy life. A list of the organization’s most recent investments are available at
To give to United Way of Greater Greensboro, visit,
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United Way of Greater Greensboro advances the common good by supporting programs, initiatives, member agencies, and partners meeting critical needs in our community in the areas of education, income, and health. United Way is a worldwide network in 41 countries and territories, including more than 1,200 local organizations in the U.S. United Way recruits people and organizations who bring the passion, expertise and resources needed to get things done. To give, advocate and volunteer, visit

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