After hearing one too many Black Friday horror stories, Jenny Stilley decided that the madness needed to stop.
“Black Friday can be a little intense. So we decided that we wanted to do something for our community that would give our customers a chance to give back while they shopped,” says Jenny Stilley, owner of BohoBlu, a local boutique shop.
Five years ago Jenny and her husband started BohoBlu. They now operate a total of six locations across the Triad and they are committed to using their success to make a difference.
For the last three years, Jenny and her husband, Patrick, have invited their Black Friday customers to participate in ‘Thanks(for)giving’ as a way to support local organizations.
This year, Jenny and her husband asked customers to donate gently used or new clothing that would be given to families at United Way’s Family Success Center.
“My husband and I are blown away by what the Family Success Center offers. Members can drop their kids off and earn a GED, develop job skills training or access whatever they need to become self-sufficient.
We’ve met some of the families and heard their stories. There’s no doubt the center is meeting a tremendous need, which makes it a no-brainer for us.”
Jenny says the support their customers gave this year was overwhelming. In total, 86 large bags of clothing was collected during Thanks(for)giving.
“We really believe that people want to give. You just have to make it easy. United Way makes it easy for us to give, so we make it easy for our customers to give,” Jenny Stilly, owner of BohoBlu.
Jenny and her husband are continuing to explore new ways to help United Way replace poverty with self-sufficiency, including offering onsite job training to Family Success Center members.
“I love the size of our community. We’re big enough to have restaurants and entertainment, but small enough so that individuals can still bring our community together to make an impact,” says Jenny Stilly, owner of BohoBlu.
“We’re just in awe of what United Way does. We own retail stores. But to be able to touch just a little of what United Way does in our community is such a gift to us.”
Please make a year-end gift today to support initiatives like the Family Success Center.