United Way Announces New Campaign Chair, and Invites Public to Campaign Kickoff on September 8

United Way of Greater Greensboro (UWGG) is delighted to introduce Steve Swetoha, President of the Greensboro Swarm, as its new Campaign Chair of its Board of Directors. The public is invited to meet Swetoha and new President and CEO Frank McCain Jr. at UWGG’s 2023 Campaign Kickoff on September 8 from 7:30 – 9 a.m. at The Terrace at the Greensboro Coliseum Complex.

Swetoha is starting his eighth season as President of the Greensboro Swarm, the NBA G League affiliate of the Charlotte Hornets, where he is responsible for all aspects of the team’s business operations.

An active member of the Triad community, Swetoha sits on several leadership boards, including the YMCA of Greensboro Metropolitan Board, the Member Engagement Advisory Board of the Greensboro Chamber of Commerce, the Greensboro Sports Foundation, and the Greensboro Sports Council. He is the past Chair of Junior Achievement of the Triad.

“I’m honored to serve as Campaign Chair for United Way of Greater Greensboro and play a role in advancing the organization’s efforts to address and focus on the challenging task of trying to end local poverty,” said Swetoha. “I am hopeful we can inspire more individuals, businesses and organizations to participate by educating them on how poverty impacts our neighbors and our community.”

Prior to his arrival in Greensboro, Swetoha was the President, General Manager and Chief Revenue Officer of the WNBA’s Tulsa Shock for six years. He oversaw both basketball and business operations, where he was responsible for selling one of the largest jersey patch deals in the WNBA and led the team to its first winning season and playoff appearance in 2015. In addition, Swetoha has previous experience in the NFL, NBA, NHL and ACC in various business operations and sales roles. He earned his Bachelor of Science degree with a concentration in Sport Management from Robert Morris University, where he was elected to the Robert Morris Sport Management Hall of Fame in 2010, and his Master’s degree in Sports Leadership at Duquesne University.

Swetoha is married to Susan Shepherd. They have a daughter, Sophia, and a son, Matthew.

UWGG and Swetoha would like to invite the public to attend UWGG’s 2023 Campaign Kickoff and Breakfast on September 8, 7:30 – 9 a.m. to enjoy a free breakfast, mingle with diverse leaders, and learn how to join or continue supporting UWGG’s efforts to end local poverty.

RSVP to the Campaign Kickoff at: UnitedWayGSO.org/CampaignKickoff


END LOCAL POVERTY: United Way of Greater Greensboro creates, connects, and leads community partnerships that equip and empower people to leave poverty. Nearly 52,000 children, adults, and families are living in poverty in the greater Greensboro area. Our strategy builds pathways out of poverty by: Helping youth transition from cradle to career, Helping adults land jobs and increase income, Providing access to basic needs and healthcare, and Bundling services that eliminate barriers at our nationally recognized Family Success Centers and innovative Guilford Success Network. With the community’s support, we will achieve our BOLD GOAL: As a community united in equity and lasting solutions, 3,000 households will leave generational poverty by 2030. The federal government defines poverty as a family of four earning $30,000 per year. According to local self-sufficiency standards many four-member households need to earn around $66,000 to meet basic needs without subsidized assistance. www.UnitedWayGSO.org 

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