United Way Announces New President and CEO

Frank McCain, President & CEO of United Way of Greater Greensboro, professional headshot.

Frank McCain Jr. Selected by Board of Directors to Lead United Way of Greater Greensboro’s Poverty Efforts

United Way of Greater Greensboro (UWGG) announced today that Frank McCain Jr. has been named President and CEO and will begin leading the organization’s strategy to end local poverty on August 21.

The public is invited to meet McCain during a virtual lunch and learn, September 14, noon to 1 p.m. by registering at www.UnitedWayGSO.org/CEO

Earlier in his career with United Way, McCain served for more than 10 years as Vice President of Community Investment and Impact. In this role, McCain was responsible for administering UWGG’s community investments on an annual basis to address human service needs facing the Greensboro community. Before starting his non-profit career, McCain held several positions in banking and financial services.

The process of searching for a new President and CEO started in April when UWGG formed a diverse search committee comprised of current and past board members. At the same time, UWGG announced it was working with Developmental Associates of Durham to conduct a national search for this role.

Developmental Associates helped the selection committee review applicants through a robust selection process that included written, phone and in-person interviews, as well as skills demonstration exercises led by Developmental Associates involving an evaluation by a team of trained community-based assessors.

McCain was selected and approved as President and CEO by the UWGG board of directors.

Michele Deuterman, Chair, UWGG Board of Directors, who served on the search committee said, “We are thrilled to have Frank rejoin the United Way team and look forward to the organization’s continued impact in our local community under his leadership.”

“I’m delighted to be chosen as the President and CEO of United Way of Greater Greensboro. United Way is uniquely suited to play a critical role in the advancement of our community. I look forward to continuing our partnerships and strengthening our collaborations with individuals and organizations that share our vision of reducing poverty in Greensboro. Our United Way will continue to use data to inform our decisions and we will look for innovative solutions that will yield our community the best return on the investment of their dollars. Together, we can truly Live United and in the process, build a lasting legacy for those that will come behind us,” said McCain.

McCain earned a Bachelor of Science from North Carolina A&T State University. He also has experience in the financial services industry where he managed assets of high net-worth individuals and corporate clients. His impressive experience also includes board memberships on the Greensboro Police Foundation, North Carolina A&T Aggie Athletic Foundation, Weatherspoon Art Museum, Better Business Bureau Education Foundation, International Civil Rights Center & Museum, YMCA of Greensboro, Reading Connections, Greensboro Chamber of Commerce, Greensboro Center City Corporation, and Greensboro Housing Authority.

Additionally, McCain is an Elder and member of the Presbyterian Church of the Cross, C. W. Lawrence Masonic Lodge, Sigma Pi Phi Fraternity, and Omega Psi Phi Fraternity.

McCain resides in Greensboro with his wife, Reverend Vicki Hinton McCain. They have two adult children, Taylor, and Mac McCain. Taylor, a 2016 graduate of the University of North Carolina at Chapel Hill, is the current COO for a privately owned snack food company in Miami, Florida, and Mac, a 2020 graduate of NC A&T State University, is a professional football player in the NFL.

McCain is the son of Franklin McCain Sr., an American civil rights activist and member of the Greensboro Four. The Greensboro Four are known for staging the lunch counter sit-in at the Woolworth store, now the International Civil Rights Center and Museum.

END LOCAL POVERTY: United Way of Greater Greensboro creates, connects, and leads community partnerships that equip and empower people to leave poverty. Nearly 52,000 children, adults, and families are living in poverty in the greater Greensboro area. Our strategy builds pathways out of poverty by: Helping youth transition from cradle to career, Helping adults land jobs and increase income, Providing access to basic needs and healthcare, and Bundling services that eliminate barriers at our nationally recognized Family Success Centers and innovative Guilford Success Network. With the community’s support, we will achieve our BOLD GOAL: As a community united in equity and lasting solutions, 3,000 households will leave generational poverty by 2030. The federal government defines poverty as a family of four earning $30,000 per year. According to local self-sufficiency standards many four-member households need to earn around $66,000 to meet basic needs without subsidized assistance. www.UnitedWayGSO.org 

About Developmental Associates, LLC: Developmental Associates uses diverse teams in partnership with our mission-driven clients to identify and develop leaders nationally.  Rather than relying on the traditional interview-driven approach to assess executive candidates, the DA team also designs skill-based exercises tailored to the actual challenges and situations facing the position, such as making presentations, writing plans, coaching staff, and running meetings. DA provides clients with the best information to make their crucial executive decisions by recruiting and training peer assessors on providing objective behavioral feedback and correlating those results with Emotional Intelligence.


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