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The Choices No Family Should Have to Make

Volunteer at a shelter helping a woman in need.

By Frank McCain, President & CEO, United Way of Greater Greensboro Every day in Greensboro, families who are doing everything right still face impossible choices: pay the rent or buy groceries; cover childcare or keep a job; fill a prescription or fill the gas tank.These aren’t isolated stories. Nearly 1 in 5 Greensboro residents lives below […]

From the Desk of Frank McCain

Frank McCain reflects on the power of volunteerism in Greensboro during National Volunteer Week.

April 11, 2025 Last week, I shared a quote with our team that’s been sitting with me: “Be the type of person that no matter where you go or where you are, you always add value to the lives of others around you.” – Unknown That’s what volunteerism is really about. Just showing up. Adding […]

Generational Giving: A Powerful Legacy of Impact and Hope

By Frank McCain Generational giving and philanthropy have long been the cornerstone of building thriving communities. Each generation brings unique strengths to this collective effort, creating a generational giving legacy that sustains and uplifts communities today and for years to come. Whether through time, money, advocacy, or volunteering, this legacy unites us, driving progress and […]