The Choices No Family Should Have to Make

By Frank McCain, President & CEO, United Way of Greater Greensboro

Every day in Greensboro, families who are doing everything right still face impossible choices: pay the rent or buy groceries; cover childcare or keep a job; fill a prescription or fill the gas tank.
These aren’t isolated stories. Nearly 1 in 5 Greensboro residents lives below the federal poverty line. And thousands more work full-time but still can’t afford the basics—housing, childcare, healthcare, food, and transportation. These neighbors earn too much to qualify for many supports, yet not enough to keep up with the rising cost of living. One unexpected bill can tip a household into crisis.

Behind every number is a person. I think of Jerome, a father who once worked third shift and spent hours commuting by bus, all while trying to keep his family stable. With steady guidance and access to the right mix of resources—reliable childcare, safe housing, and a job with a future—he began to get traction. Today, he works full-time with Guilford County Schools, raising his family with pride and planning for goals that once felt out of reach, like homeownership.

Jerome’s story reminds us: poverty is not a personal failure—it’s a systems problem. When childcare costs can rival a mortgage, when rents outpace wages, when one illness wipes out a month’s budget, families don’t lack grit—they lack a fair shot.

At United Way of Greater Greensboro, we believe poverty is not inevitable. We are conveners—bringing together community leaders, nonprofits, employers, educators, faith partners, and policymakers—because no single program or sector can solve this alone. Real solutions are holistic, connecting housing, childcare, transportation, healthcare, financial coaching, and workforce pathways. They start with listening, and they succeed when we act together.

This November, our community has a chance to move from awareness to action at Beyond Poverty GSO—a two-day experience designed to deepen understanding and build solutions:

Nov. 5: Poverty Simulation, facilitated by Triad Goodwill, hosted at First Presbyterian Church
Nov. 7: Beyond Poverty GSO Summit at the Conference Center at GTCC

Attendees will leave with tangible next steps to take action. Ending poverty is possible. When families thrive, Greensboro thrives. I hope you’ll join us.

Learn more & register: unitedwaygso.org/beyondpovertygso

“Poverty is relentless. But so are we. And together, Greensboro can become the blueprint for beating it.” — Frank McCain

Learn more about local poverty trends and community solutions by visiting our Poverty Quick Facts.

Author: Frank McCain, President & CEO, United Way of Greater Greensboro
Date: October 16, 2025

Jerome’s Journey to Stability

A father’s journey to stability and self-reliance

The day Jerome Davis walked into a neighborhood resource fair, he was just hoping to pick up school supplies for his daughter. He didn’t know it would be the first step in transforming his entire life.

Jerome had always done whatever it took to provide — working third shift, riding the bus in all weather, juggling parenting and long hours. But despite all his effort, true stability remained just out of reach.

His girlfriend, Vershon Ward, spotted a table offering information about budgeting support. That moment led Jerome to Jamie Fuller, a Success Coach with United Way of Greater Greensboro’s Family Success Center 2 (FSC2), launching a three-year journey of coaching and transformation.

The Challenge

When Jerome began working with FSC2, he was trying to start a new job as a school bus driver for First Student, but without reliable child care or transportation, every step forward felt like two steps back. He and his daughter were living in a basement apartment, teetering on the edge of housing instability.

“We rode the city bus in all weather — just to get to my job, where I drove a bus all day,” Jerome recalls.

That all began to shift the day he walked through the doors of FSC2. At the time, the program was housed at the Salvation Army Greensboro. (It now continues its mission from its new home at YWCA Greensboro.)

“I was skeptical,” Jerome admits. “But I knew I needed to make a change — for me and for my daughter.” 

Coaching, commitment, and change

With Jamie serving as his Success Coach, Jerome began laying a new foundation for the future. Together, they tackled obstacles one by one, focusing on stable housing, consistent employment, and long-term security.

He and Jamie met weekly, then bi-weekly, as progress continued. Each session included clear tasks, milestones to check off, and lessons to implement.

“At first he was hesitant,” Jamie says. “But he always followed through with every plan we created. He just needed a little breakthrough.” Their partnership, built on mutual trust and a shared commitment to progress, grew stronger with each step. 

One of Jerome’s breakthroughs came at Money Boot Camp, a budgeting workshop that shifted his entire outlook.  “That workshop opened my eyes,” he says. “Learning how to manage my money was a real game-changer.”

Milestones of progress

Over time, Jerome began hitting more major milestones that moved him closer to the life he envisioned for his family. 

  • Employment: He took on full-time work with First Student and later added part-time hours at RHA Health Services to help make ends meet. In November 2022, he became a Guilford County Schools bus driver — a full-time role with a raise and benefits.
  • Child care: With Jamie’s help, Jerome secured a scholarship for his daughter’s after-school care — and later paid for it himself — a moment of pride that symbolized how far he’d come. 
  • Housing: In May 2022, Jerome signed his first lease, with just his and his daughter’s names on the document. It marked a significant step toward independence. Today, the family lives in a larger home, one he was able to afford through careful saving.
  • Transportation: Thanks to a donated vehicle from GEICO’s Recycled Rides program, Jerome no longer has to rely on the city bus. “It gave me back my time with my daughter — and my peace of mind,” he says. 

A new chapter

In January 2024, Jerome officially completed the FSC2 program. He continues to thrive, working full-time at Guilford County Schools, maintaining his position with RHA, and supporting his daughter independently.

“I’ve been with GCS for over two years,” he says proudly. “I still work hard, but I’ve got the tools now. The work doesn’t stop, but now I know I can handle it.”

His progress extends beyond income and housing. Jerome enjoys a strong, supportive relationship with Vershon, and they’re raising their blended family together. With a solid foundation beneath him, he now has his eyes set on even bigger goals — like homeownership, long-term savings, and creating a legacy their children can be proud of.

“My life would have been upside down,” he says. “They guided me through some rough times. I couldn’t have done it without them — honest and true.”

Jerome’s story is one of determination, transformation, and love. He took the first step toward a better future for his daughter and, through resilience and action, became the hero of his own story — with the FSC2 by his side every step of the way.

“I really think if somebody gives them a try and lets them help, they’ll be right where I’m at,” Jerome adds. “Sometimes people’s pride gets in the way. Mine did too, I won’t lie. But when I realized I could use some help, it was well worth it.”

Today, Jerome proudly serves as an ambassador for the program. He shares his journey with donors, community partners, and fellow members, showing others what’s possible. His message is simple but powerful: with support, hard work, and a clear vision, lasting success is within reach.

From the Desk of Frank McCain

April 11, 2025


Last week, I shared a quote with our team that’s been sitting with me:


Be the type of person that no matter where you go or where you are, you always add value to the lives of others around you.” – Unknown


That’s what volunteerism is really about. Just showing up. Adding value in ways big and small. Lifting someone else up, even if it’s just for a moment.

Volunteers Power Our Mission

At United Way of Greater Greensboro, we believe in the power of community. The kind where people see a need and act on it.

That’s what I see every time someone volunteers with us or one of our partners. Whether they’re packing hygiene kits, tutoring students, helping with job readiness, or mentoring someone through a tough transition, they’re making a real difference.

And not just for the person they’re serving—but for the community we all call home.

A Catalyst for Collective Action

The needs in our community—like education gaps, housing insecurity, and access to healthcare—are complex. They can’t be solved by one person or organization alone.

They require collaborative effort, and volunteers are a vital part of the solution.

Whether you’re part of a company looking to give back, a student eager to serve, or a community member with time to offer, you are needed.

National Volunteer Week Opportunities

We’ve got several ways for individuals to get involved during National Volunteer Week, April 20–26. Whether it’s supporting youth, addressing food insecurity, helping people secure housing, or pitching in on an environmental project—there’s something for everyone.

Explore opportunities and sign up on our volunteer page.

However you choose to serve, your time makes a real difference—and we’re grateful to have you on this journey with us.

Volunteer Year-Round

Volunteering isn’t just something we celebrate in April. It’s something we depend on all year long.

We offer ongoing ways to serve, including:

  • Supporting events and essential needs drives
  • Joining one of our Affinity Groups
  • Volunteering through a UWGG-coordinated strategic partner activity
  • Creating your own impact through Friends United, our peer-to-peer fundraising initiative

We’ve seen firsthand how one person showing up can change a life—and how enough people doing that can change a whole community.

Final Thought

When I think about building a stronger Greensboro, I think of our dedicated United Way volunteers who show up with more than just good intentions. You bring your time, heart, and a deep commitment to making a difference.

This National Volunteer Week, I invite you to reflect on what “showing up” means to you—and how your continued support creates ripples of change throughout our community.

Because when we show up—fully, intentionally, and together—we remind every person that they matter. And that’s where lasting change begins.

Thank you in advance for showing up!


Frank McCain
President & CEO
United Way of Greater Greensboro

Generational Giving: A Powerful Legacy of Impact and Hope


A young child and an adult planting trees together, symbolizing generational collaboration and the legacy of giving back to the community.

Baby Boomers emphasize traditional giving, often through planned gifts like those from our Tocqueville Society. Their legacy-minded approach provides a strong foundation for long-term impact and is key to sustaining the generational giving legacy.

Generation X balances loyalty with action, contributing both time and resources. Many engage through Leadership-level giving, combining financial support with advocacy and volunteerism that power key programs.

Millennials leverage digital tools to amplify causes and mobilize peers. Their involvement shines through affinity groups like Young Leaders, where they build community and champion change.

Gen Z reflects the energy and urgency of the next generation of philanthropy. According to the Blackbaud Institute, 84% of Gen Z supports nonprofits, often through advocacy, volunteering, or small but meaningful donations. Their focus on transparency and impact makes them powerful advocates for UWGG’s mission.

Share Your Story: Inspire others by posting on social media about why you give. Use #UWGGGivingTuesday and #WhyIGive and tag @UnitedWayGSO to join the conversation.

Make a Contribution: Whether it’s a financial donation, volunteering your time, or starting a workplace campaign, every effort builds momentum.

Encourage Others: Share your passion for giving with friends, family, and colleagues. Together, we can create lasting change.

Learn More: Explore the critical issues impacting our community, such as poverty in Greater Greensboro, and discover how your support helps create solutions.


Frank McCain, President & CEO of United Way of Greater Greensboro, professional headshot.